SEO Tips to Outrank Your Competitors

While visiting some online forums many times I have seen that some website owners and also some members who are working on their client's site often ask why a newer, smaller, or uglier site outranks their site. It's not easy to answer this question as it's hard to point out what's the reason behind it because it involves lot of things and may be many reasons behind it or just a single. But here in this article you can find some points to take into consideration when a competitor outranks you. Solving these issues could play an important role for your web site to move up and to outrank your competitor.

1.Content of your Webpages:

Content of your webpage is so important and plays an important role to get higher rankings but it may also be the reason of dropping your ranking if it is not have enough good quality, not enough useful to its users, not well optimized or your competitors have better then you. So you must check for your content again. Content should have some uniqueness with useful information to its users with interesting titles so that users bound to click and visit on your page.

Avoid using too much images to make your website attractive as search engines can not read images so use it only if they needed and always remember to add a descriptive title to your images and also add alternative text through ALT attribute to your images.

2.Relevancy:

Relevancy is another important factor for your ranking. If your competitor's site has more relevant content to the search query then sure it will outrank your site.

Suppose if the search engines, can not define your site to determine how relevant your page is to a particular search query then there's no possibility of your site to rank well for that search query. So always make sure that your content must be relevant to the theme of the particular web page with most relevant title.

3.Structure of website:

Website structure or construction of your website also affects ranking of a website. If it is not well structured or has complex structure that is not easily accessible to its users as well as search engine spiders and if your competitor's site is well structured and easy to understand navigation then it may be the reason that your competitor outranks your site as users and search engine spiders use structure of your site to learn what your site is all about.

4.Link Popularity:

Link popularity always plays a major role in ranking of a website. A website can never rank well without having some quality inbound links.

Also, only having large number of inbound links to your site not ensure that your site will outrank your competitor. Suppose if you have large number of low quality inbound links then your competitor can outrank you with just a little number of high quality inbound links. So always focus on getting quality links from some relevant sites having higher PR, links from authority sites, news sites and if you have some relevant natural or one way links that will be too good as natural links are always more important than reciprocals and search engines prefer them.

The other most important thing about link popularity is anchor text. Always add your main keywords in your anchor text that may sure help you to outrank your competitor.

Also having a little variation in anchor text and description of your site in inbound links will be better as in this way linking looks little natural.

5.Domain Age:

Domain age also is a factor behind ranking of your site. But it does not mean that an older domain always has better chance to rank well or outrank your site as an older domain with low relevancy and poorly structured site have no chance to rank well. So other factors like content, relevancy, link popularity are enough good then in this case having an older domain benefit you and you may have better chance to outrank your competitor.

6.Analyze your competitors:

Search engine ranking is always most important for a website and webmasters always want to see their site among top rankings in major search engines for their targeted keywords but it is not an easy task. If you want to rank well or outrank your competitor then first analyze your competitors and then decide what to do or whom to compete as ranking not only depends on the competitiveness of the keywords but also the size of your site. So if you have a site of approximately 20-30 pages then it will not be advisable to compete for a competitive keyword against a site has 10,000 pages.

In this way, there may be lot of reasons that a competitor outrank you but the important thing is to analyze and determine which reasons may be contributing factors and if you points out the reasons then it will be easier to you to tackle the problem and outrank your competitor and also to rank well on major search engines.