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Simple Search Engine Optimization - SEO Tips for Google, Yahoo and MSN.
Over 3/4 of all internet searches are done by the big three. Getting listed as close to the top of the search results is the process of Search Engine Optimization also known as SEO.
By using optimization strategies like the domain name, keywords, Meta tags, indexed pages, internal and external links, SEO can significantly help your website search rankings for all pages
Web Address
The domain name is for your website, e.g., “your-site.com” is the URL and “your-site” is the domain name. The URL should contain your best keyword to boost your search engine ranking.
Keywords and Phrases
While keywords are another piece of search engine optimization you will need for Google, Yahoo and MSN you will also need to look at the placement and frequency of keywords within your web pages’ text. The right balance and location make all the difference. You should balance good content with keywords. Research your keyword selection for competition on and how often they are used.
Meta Tags
Meta tags are another great way for search engines learn about your web site. You should use Meta tags with care, do not repeat keywords, include words that are not in your pages and prepare a good title – description.
Search Engines - Index
Search engine spiders travel around the internet by crawling hyperlinks and text. Search results are the product of indexed pages in the cache. You should optimize your homepage and then optimize all other pages of your website. Then you can begin to submit or resubmit your site and sitemap.
Internal - External Linking
The anchor text and quality of inbound and outbound links can help your site’s search engine rankings more than any one fix. Quality inbound links help your site to significantly increase its search engine ranking. Internal link structure should be clear and make sense. External linking can provide significant opportunity but having too many outbound links or the wrong site can decrease your sites ranking. You should also check IP for negative factors “banned”.
Page Rank Google (PR)
Page Rank is a measurement of how important your site is to Google . Page Rank also determines the number of inbound links to your website and the quality of the sites providing links. High quality sites receive a higher Page Rank based on visitors and traffic to your site. Page Rank is a “vote” by all the other web sites.
Your structure of internal links is a very helpful way of SEO for web pages. Most websites make their homepage to have the biggest Page Rank and highest SERPs. To achieve this, your homepage should be the center of your website’s link structure and network. As the trend towards assigning a higher value to links continues, internal linking structure should be designed around user navigation as well as search engine optimization.
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