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Now days I see more and more people complaining that their website is dropping far in the SERPS or disappearing from Google. There can be many reasons for this. There a lot of misconceptions and speculation on why this may happen. From my experience and from others I will list a few reasons why this may happen to your website.
Some people who create new sites may see their website at the top of Google not long after it is indexed, the reason this may be is because Google likes to see new sites and normally will place them at the top to give them some exposure as a new site. But don’t get comfortable with your spot in the SERPS because it won’t last.
I also had some experience being penalized from the Google SERPS, I was on on the first page of Google for a week and suddenly my site was back on page 10. I was clueless to why this happened. At first I figured that I lost some quality backlinks. Weeks later after I tried to rebuild my site to the top I found that someone pointed out to me that I had hidden text on my website. And it was true, you can check this by hitting CTRL+A when viewing your site and you can sell all the text. This method is considered Black Hat SEO, and if you are caught you may be banned or penalized from Google.
Another reason you may be banned/penalized from Google is because you are linked to a bad Neighborhood and don’t even know it. One way to check if you are linked to a bad neighborhood is by using Google Webmaster Tools and viewing your outbound links. Go to Google Search and type in the URL of the site you are linked to, if nothing comes back that means the site was de-indexed from Google most likely they were banned. So try to remove that link immediately.
Keyword stuffing is another big one to get banned or penalized from Google. Sometime you may see an Image on a site and the ALT to the image is spammed with 20-30 keywords. That is considered keyword stuffing and you may be banned for this. Also try to avoid too many or unrelated keywords in your Meta tags. I’ve also seen some people try to place two title tags just to get more keywords into their site, that is wrong and should be avoided.
There are many other ways to avoid getting banned and/or penalized in Google. I will cover more in the upcoming days.
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