I am the webmaster at www.synapseindia.com – A web development company offering web promotion specialist to businesses in India and abroad.
Almost all web sites with numerous pages are developed using dynamic server-side web technologies such as Active Server Pages, Java Server Pages, Perl etc. These technologies provide developers the ease to add more pages without any requirement to do extensive HTML coding. This makes the website dynamic and helps it to be more efficient. However, there are some concerns on the dynamic website’s URL generated by these technologies. The website does not get indexed by the website, thus inviting headaches for the owner and the search engine optimization firm . Let us find out why this happens.
A dynamically-driven website does not get indexed by a search engine because of stop characters. Certain characters such as = (equals sign) or & (ampersand) or? (Question mark) are generally generated in a dynamic web page’s URL. These stop characters make search engine cautious in indexing dynamic web pages because they fear for a spider trap. Thus, such pages form a part of the “invisible web” and make things worse for a web site promotion firm . For instance, a site with many pages has a web page with a URL that reads:
"http://www.clickandsons.com/portfolio_list.php?industry=4"
Here, you will see that after .php, there is a question mark and equals to sign. In search engine optimization terms, these are stop characters. These signs are named stop characters because they limit the search engines to crawl past a certain point and thus limit the number of pages crawled on the site. Thus the search engines will only read that particular page and redirect the user to that page instead of the home page. But, such is not the case as search engines read such sites as spider traps and do not index such sites, thus posing problems for the web promotion specialist.
However, this can be solved very easily. The web promotion expert can replace all stop characters with underscores and friendly URL characters thus ensuring an affordable web promotion strategy.
An affordable search engine optimization firm adopts the Mod_rewrite and other SEO techniques to ensure stop characters do not “stop” the profits of the website.
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