Struggling for Sales Results - Even after high marketing spend to get good ranking on Google, conversions seem distant

Over the years we have successfully transformed our online expertise from being inclined towards sole SEO initiatives, to more business-oriented approach of creating precise website strategy and supporting it with effective SEO to get the sales results that our clients always wanted. This transformation was in line with the goals that our clients had and our in-house efforts to improve conversion rates for them.

This article is for both for people who have or are planning to get their websites visible using SEO techniques. You are good to go only if answers to the following are a strong ‘yes’ from your side:

• You have complete understanding of how visitors will flow through your website.
• You know what function each component on your website is doing.
• You have clear segmentation for your visitors so they know exactly how they can find what they are looking for on your website.
• You have anticipated the pains of the visitors coming to your website using a keyword/phrase on Google, that you have optimized.
• Your content is the right balance – not too much or not too little – just right to convey what is required.
• The use of images is in right proportion and is relevant to the context and not just dummy place holders.
• You know which parts on your website are designated to push visitors towards conversions and sufficient helpful signage is there to help them out if they may feel lost.
• Clearly visible calls to actions are there wherever it seems that the visitors would have developed a certain level of interest and is ready to convert.
• You are able to track visits using tracking tools like Google Analytics which let you refine steps that seem to be obstructing conversions.

The points above are a few of our checkpoints that every client website goes through when they come to us for their complete online overhaul. The level of precision required for the above is at par with what you do online. Most often than not, our clients have been hit by of a half-hearted approach in the past which got them a quarter of potential results that they wanted.

It is important to realize now than later, that conditioning your website is a precursor to getting high ranking on Google or for that matter any search engine. And even if you are not high on SEO you are better off to have low visits and better conversions than high visits and abysmally low conversions.

Now is also the time for you to decide – go all by yourself or take an expert’s help to get this done. If you do not believe in sticking to your area of specialization and keep doing what you are best at, you may want to put your resources on learning this, which would require quite a lot of persistence and time from you. However we recommend you ascribe a money value to your effort. Side by side, do similar calculations for letting an expert do it – you will be amazed at the amount of savings you will be making, not accounting for the fatigue that you will have to go through doing this exercise yourself. This is something that our clients came back to us with – where they had a fully loaded online marketing team but could never get the sales results they longed for.

This article is published by The Web Strategy Company, the online resource for industry specific strategies and tactics. We publish articles on a daily basis that focus on using your online presence to address key business challenges including sales effectiveness, business growth and financial results. This website is a knowledge centre produced by AftertheNet, a leading global web strategy consulting company. We have worked with clients across the globe in many industries, bringing them ideas, process and expertise in making their online presence a strong pillar in addressing business challenges.