Tampa Web Marketing Firm Introduces Innovative SEO Strategy

Competing against other online businesses is never easy in a constantly changing market, but a Tampa Web marketing firm has recently introduced an innovative new SEO strategy that could give you a decided edge in the search engine wars.

Tampa, Florida is home base to Webhead Interactive, a marketing firm specializing in search engine optimization and Web marketing packages customized to each client’s needs. They’ve recently introduced an Internet marketing strategy they refer to as “Search Engine Suppression,” a marketing technique that takes a proactive stance in order to not only increase the rankings of their clients, but to diminish the impact that negative information can have on search results.

Web Marketing Through Online Reputation Management

Search engine suppression is part of Webhead Interactive’s overall dedication to managing each client’s online reputation. The Internet is a volatile marketing tool, and a company’s reputation can soar one week and take a nose dive the next if it isn’t handled properly. This Tampa Web marketing firm is dedicated to positioning their clients for maximum success in the search engines as well as helping provide a positive reputation with Web site visitors.

Search Engine Rankings Suppression (SERS) is a part of the company’s approach to Online Reputation Management, which encompasses a variety of techniques, including monitoring and responding to potentially negative blog posts, presenting positive content in a variety of forums and purchasing negative domains in order to establish and maintain client Web sites as leaders.

The purpose of SERS is to suppress the ranking of Web sites that are indirectly giving client sites a negative reputation while increasing the ranking of client sites at the same time. This inverse relationship provides clients of Webhead Interactive with added value for the same investment, increasing ROI significantly.

SERS – Moving Negative Posts, Not Attacking Them

The company does not post negative stories or use negative optimization. Instead, if a page that contains negative information that may hurt a client company is on the first page in searches, they will work to optimize similar sites so that they move up, pushing the offending page to a lower spot in the rankings and getting them off the first pages in search engine results. By doing this, Webhead Interactive gives client businesses the ability to minimize the negative impact of stories that may be indirectly related to their site.

For example, if an employee of your company is involved in legal trouble that has nothing to do with your company, it can still negatively impact your company if the story is big news on the Internet and each story mentions where he works. Guilt by association can seriously damage your company name even if it has nothing to do with the actual situation. Search engine rankings suppression can move your employee’s story down the rankings while moving other stories up, effectively diminishing or negating the impact of his story on your business.

SERS is a complex Web marketing tool that usually involves creating additional non-client Web sites, optimizing multiple sites that aren’t client owned and staying ahead of the Internet news media’s love of negative stories. Webhead Interactive has created outstanding results with their search engine rankings suppression system as part of an overall image enhancement package that can make your Tampa Web marketing efforts a true success.