The Importance of Pagerank

From a blogging perspective several factors contribute to a sites success. There's the number of visits or page views, there's also the number of comments, then there the number of friends that one is gained, also the earning that he gets from the blogs. But then there's one factor that many might not know about; those who know it may not even consider it of importance. Ah, but for a few, it makes all the difference.

I'm talking about PageRank, a Google feature that measures the relevancy of ones site. I define PageRank as a calculative measure of a sites' success and many other bloggers and web publishers consider it to be. A higher PageRank means that your blog is being read by many whereas a virtual can be a source of distaste. Let's just say a higher PageRank can a source of arrogance from the geeks.

Google computes ones PageRank by adding all the inbound links to ones site weighing the importance of every site. If a site with a Google PageRank of 5 links to you, Google considers this more valuable than say a site that has a PageRank of 1. Overtime, as you increase your PageRank, Google will find your content relevant and you should rank higher in the search engines. This means more readers for you.

The importance of PageRank can also be considered in paid reviews. Paid reviews are services that pays bloggers to write articles in their sites. Two of the more famous paid reviews are Pay Per Post and Review Me, but there are more. As higher rankings mean more readers, advertisers pay much more money to blogs that are classified as relevant. To profit seekers, this could be as good as money. Say from 5 dollars per post to a person who has a pagerank of 0 to a 15 bucks per post to that with a page rank of 2. Those with a PageRank of 6 can earn as much as 100 bucks per post, even more.

The question therefore is, how do you increase your PageRank? While some would pay SEO companies tons of money to list them in directories and get the higher on the search engines, proven ways of improving pageranks is to increase one's inbound links. There are several strategies that you can apply to make this possible - exchange links, participate in forums, submit articles etc. But to me the best strategy possible is still to make great content. This aside from the fact that it does really take time to increase a sites PageRank. As time passes, it's an inevitable compliment to your presence in the web