The Relationship Between A Landing Page And Conversion Rate

Posted: Mar 10, 2009 | Comments: 0 | Views: 47 | Bookmark and Share

The key to find specific information over the internet is the search engine. Without it, it would be impossible to locate any information on the web. As a result, it becomes imperative for any online venture to please search engine spiders and rank highest possible across Search Engine Results Pages (SERP) of Google, Yahoo, MSN, Ask, Overture and others. In other words, companies around the world vying for commercial success seek services of a seasoned search engine marketing consultant to ensure optimal conversion rate.

Higher the conversion rate, the better, and it is precisely the core objective of all ecommerce websites nowadays. Simply put, conversion rate stands for the percentage of visitors that convert into sales or leads upon visiting the website in question. It is derived by dividing the number of customers or queries generated, by the total number of clicks received by the website’s URL. For example, if a website witnesses 5 sales per 100 clicks, the conversion rate would be 20%.

The subject of conversion varies between B2B websites and B2C websites. While B2C websites look forward to generating sales, the underlying objective of a B2B website is to achieve maximum leads.

In order to harness optimal conversion rate for the best price, it is a general tendency among commercial ventures to go for an offshore internet marketing consultant, expert in search engine optimization and other web marketing strategies. These companies seek IT outsourcing consultants to zero down to the most competent and cost effective offshore internet marketing consultant in the least amount of time.

As any visitor invariably arrives at a landing page as soon as he/ she clicks the website’s URL on SERP etc., a search engine marketing consultant or an offshore internet marketing consultant focuses on optimizing the conversion rate by improving the quality of the landing page consistently. In order to minimize the rate of leaving after glancing through the landing page, these IT outsourcing consultants create and update the landing page stringently to meet the anticipated needs of the visitors without fail.

(ArticlesBase SC #810184)

Rate this Article
  • 1
  • 2
  • 3
  • 4
  • 5
  • 0 vote(s)
    Feedback
    RSS
    Print
    Email
    Re-Publish

    Source:  http://www.articlesbase.com/seo-articles/the-relationship-between-a-landing-page-and-conversion-rate--810184.html

    Article Tags:

    outsource iphone application development

    ,

    customized applications for the iphone

    ,

    iphone application developer

    Organic Vs. Paid Search Engine Optimization

    Learn about the differences between Organic and Paid Search Engine Optimization. (05:30)

    How to Get Your Website Showing up on Search Engines

    GetConnected TV gives you up to date tech news and reviews on products to help you at home and in the office,this video will focus on how to get your website showing up on search engines. (04:54)

    Why Choose Canpages as a Search Engine

    Comprehensive tech news and reviews from GetConnectedMedia. This video focuses on why to choose Canpages as a search engine over the other options. (05:01)

    How to Use Links for Search Engine Optimization

    Learn how to use links for search engine optimization. Please Visit; http://www.icrossing.com http://www.searchengineoptimization.com.sg http://www.elliance.com for more info on Search Engine Optimization Tools (01:09)

    How to Get Search Engine Optimization

    GetConnected TV gives you up to date tech news and reviews on products to help you at home and in the office,this video will focus on how to get search engine optimization. (05:13)

    A closer look at the iPhone industry reveals that iPhone website development is as popular as development of customized applications for iPhone worldwide. With millions of iPhones already in use and many more estimated to join in, there is a literal frenzy out there to develop newer products and contents for iPhones.

    By: Akhila Choudhary l Internet > Web Design l Apr 07, 2009 l Views: 30

    The advent of the internet has opened up new windows of opportunities and new miles of growth for every soul who has the courage to face the highly competitive online business world.

    By: Arun Kumar l Computers > Software l Sep 11, 2009 l Views: 9

    The iPhone took the entire mobile phone market by a storm with its launch. iPhone is not just a next generation mobile but it is device which provides high end facilities like high-speed internet access to its users. It is a product from Apple (formerly Apple Inc.)

    By: Akhila Choudhary l Computers > Programming l Mar 24, 2009 l Views: 62

    In the present time, among all the mobile handsets that have added new dimensions in the world of wireless communication, the name of Apple iPhone comes on the top. With hi-tech features and advanced functionality the Apple iPhone has established its distinct position in the world of communication.

    By: Sandy John l Computers > Software l Feb 08, 2010 l Views: 6

    The iPhone wave seems to have taken over the world, and there’s an ever growing demand for cooler and more exciting applications for iPhones. This has given offshore iPhone application companies a great incentive to develop customized applications for iPhone.

    By: Anirban Bhattacharya l Computers > Software l Mar 05, 2009 l Views: 184

    The complete potential of iPhone, the multimedia gadget, can be utilized by developing ingenious applications for it. The launch of the SDK (software development kit) by Apple in 2008 boosted iPhone application developer worldwide to come up with unique and customized applications for iPhone users.

    By: Akhila Choudhary l Computers > Programming l Apr 30, 2009 l Views: 309

    As there is a forever increasing demand from the users for more hip and more stimulating applications for iPhones, both iPhone application development and iPhone website development are witnessing their peak period. Driven by steady growth of wireless communication industry

    By: Akhila Choudhary l Computers > Programming l May 04, 2009 l Views: 164

    iPhone is one of the latest tech devices, which has hit the market to meet the thirst for latest gadgets among customers. The best part of iphone is its cool applications which allow user to email, surf the web, play games and multimedia.

    By: Akhila Choudhary l Technology > Cell Phones l Mar 20, 2009 l Views: 65

    Internet is a medium where there are many ways of marketing your products. Pay per click internet marketing is one such option which can guarantee huge returns on your investment, if used in the right and convincing way. In this model, the host is paid by their advertisers only when their ads are clicked. Advertisers pay a fee for each single click a visitor makes to enter their website.

    By: Arun Kumar l Internet > SEO l Feb 09, 2010

    Because of CMS applications, SEO specialists have been allowed to easily and conveniently make changes within a website without having to bother a web designer of developer. So what is a CMS and what are its advantages that allowed SEO specialists to easily make changes in a website?

    By: Margarette Mcbride l Internet > SEO l Feb 09, 2010

    Top Ranking in Google is the most expected position for any site. Millions of web sites are fighting every moment to reach the top, but only few are successful. There are many parameters regarding to the highest rankings of Google search. Below you will find the most important factors.

    By: Lisa R. Brown l Internet > SEO l Feb 09, 2010 l Views: 4

    PageRank is a technology used by Google. The method involves an algorithm of link analysis. The search engine puts a numerical value to every elements of a hyperlink set.

    By: Lisa R. Brown l Internet > SEO l Feb 09, 2010

    First page of Google means the results in the first page of a query. Google is the most popular search engine in the world. Every site works hard to gain a better position in the this search engine results, as a better position in Google means more traffic to the site and more traffic means more profit...

    By: Lisa R. Brown l Internet > SEO l Feb 09, 2010 l Views: 2

    Contextual link building helps to increase your site in the rank of the search engines. And nothing works like a higher rank in the search engine for the popularity. Contextual link generation means getting review of your site or blog and increase traffic in terms of review number...

    By: Lisa R. Brown l Internet > SEO l Feb 09, 2010

    To buy Back links is a popular method to increase the traffic of your site. But the contest is high, as all the sites want to increase their site traffic. To help you in this fight, there are some professional sites that will help you to increase backlinks of your site for money. Most of them are professional and expert in this. But some are just online scams and you need to keep a distance from them. Here are some tips to buy quality backlinks.

    By: Lisa R. Brown l Internet > SEO l Feb 09, 2010

    To buy backlinks is among the few effective ways which can improve the rank of your site in the search engine results. And the rank of the search engine is probably the best way of popularity. There are some professional sites which offer to sell back links and you can use them to provide popularity of your site.

    By: Lisa R. Brown l Internet > SEO l Feb 09, 2010

    For those mired in debt, the situation appears both painful and eternal. To come out of this distressing situation, most of them seek the help of a debt settlement servicing company. The debt settlement servicing company provides immediate debt relief to them. The company helps the debtors pay off without hassle by negotiating the final payable amount, term of payment, and monthly installments with the creditors.

    By: Anirban Bhattacharya l Finance > Debt Consolidation l Feb 10, 2010

    Buying a foreclosed home has never been this much easier – thanks to the premier online foreclosure listing websites which have shown a sudden surge in their numbers.

    By: Anirban Bhattacharya l Finance > Real Estate l Feb 10, 2010

    With its headquarter locate in the National Capital Region (NCR) of India, SynapseIndia is a prominent name in the global outsourcing and offshoring arena. Catering to the various industries namely finance and investment, sports, medical and healthcare, and others, the company is a trusted outsourcing partner for clients based in the USA, UK, Canada, Australia and other parts of the world.

    By: Anirban Bhattacharya l Self Improvement > Self Help l Feb 10, 2010

    Foreclosed properties are the properties, which are taken over by moneylenders in case of non-payment of loans.

    By: Anirban Bhattacharya l Finance > Real Estate l Feb 06, 2010 l Views: 3

    Antique jewellery is not just about beautifying oneself; it is also about reminding us of our glorious past

    By: Anirban Bhattacharya l Shopping > Jewelry l Feb 06, 2010 l Views: 6

    With most of the debtors having least knowledge about debt settlement, debt settlement servicing firms are fast becoming popular among the debtors seeking immediate debt relief. There are various debt settlement companies having their net branch, thus finding them is not a problem for the debtor. The debtors hire a debt settlement company to pay off their debts without hassle or pain.

    By: Anirban Bhattacharya l Finance > Debt Consolidation l Feb 06, 2010 l Views: 1

    Growing tremendously since its inception in the year 2000, Synapse India has become a prominent name in the global outsourcing and offshoring arena. The company has been successfully catering to the IT needs of various industries encompassing hospitality, medical and healthcare, finance and investment, sports and many others. The company has been showing a tremendous growth of hundred percent year on year since its beginning.

    By: Anirban Bhattacharya l Self Improvement > Goal Setting l Feb 06, 2010

    Botswana has more than its fair share of nature’s bounties. A Botswana safari will provide you with all the thrills and excitement, the raw beauty of the wild bush-veldt totally untamed, the teeming wildlife and yes plenty of rest if that’s your object of the visit!

    By: Anirban Bhattacharya l Travel > Destinations l Feb 03, 2010 l Views: 5

    Add new Comment

     
    * Required fields
    Author Box
    Articles Categories
    All Categories
    1