The Secrets to Optimizing a Web Page For SEO

Internet professionals are attentively curious in regards to search engine optimization (SEO).  But how can one optimize a page for SEO?  There a certain criteria that a business can follow to gain high search engine results page rankings (SERPs) and obtain the targeted traffic they desire.

The first move towards SEO victory is to invent a robust webpage.  Robust does not mean full of extraneous features, widgets, feeds, etc.  Rather, a page is considered robust by search engines when it is packed with inventive, quality information.  Originality meaning that the content is not plagiarized, and quality means that it brings something new to the topic.  To simplify, when search engines see numerous articles about walking a dog, it gives preference to articles which instruct in dog walking for certain breeds, or dog walking on very hot days. Essentially, if it is already plastered on the Internet the information is not important enough to be considered as unique.

Next thing to be sure of is that the SEO pages are optimized for keywords in the proper locations.  The targeted keywords should be accurately positioned in the page title, NOT site title, which is usually in HTML format with the tag.  Then your targeted keywords need to be in the actual URL of the page, for example: www.stuff.com/Targeted_Keywords.html.  Lastly you wan to make sure your targeted keywords are in the first paragraph and the last sentence of your content.  All this tells the search engine bot,  This article is about X because the URL, page title, introductory paragraph and conclusion say it is. But X and A, B, C, D are related because they appear to be sub-topics of X.  Index this article for X and A, B, C, D under X.

The Final step is to ensure that you have exceptional backlinks (a link placed on another page which directs a researcher onto your page.  SEO relies heavily on backlinks, so it is important to have your anchored on a page with minimal other links and that is highly regarded by search engines, such as Google PageRank.  

SEO is not a complex idea, but its practices use thousands of dollars each year as companies teach marketers to use SEO and buy backlinks. But one thing is for sure, the SEO industry is not going away soon.