When it comes to search engine optimisation services, text of the title tag is considered as the most important aspect of a web page. The page title (it is different from the heading) is the text displayed in the title bar of your web browser. In programming terminology, title text is everything written between the tags in the section of a web page.
Optimisers insist this is the place where your keywords must be present. Judicious use of keywords in this tag can alone push your campaign to greater heights. In fact, it is believed that you can afford to do away with all sorts of optimisation techniques if you optimise your title text correctly.
This tag holds even bigger importance for homepages of websites. A number of search engines do not pay heed to the 'keywords' meta tags in a web page's programming. They index pages primarily on the basis of title tags. Therefore, it is advisable to put in extra efforts in making your page titles keyword rich and conducive for search engines.
As per SEO service providers, the title should not be more than 60 characters, including spaces. Try and use your best keyword in the beginning of the title text. Avoid including the name of your company in this text, because the search engine is actually looking for keywords and not unfamiliar names.
But, if your company name is so popular that it can actually pass off as a keyword, you can afford to use it in the title tag text. For example, a web surfer is unlikely to search for a nondescript company name like 'Twinkle Furniture Makers Pvt. Ltd.' However, users will be interested in knowing about a 'Microsoft' or 'GE' or 'Hyundai'. These companies can use their names as keywords in the title tags and still be successful in their, search engine optimisation process.
Every page of your website should have title text relevant to its specific content. The homepage's title tag should have your site's general keywords and each subsequent page's title should have keywords that talk about the subject mentioned on that particular page.
According to optimisers, improper or non-existent use of titles is a practice that will keep you away from getting into the top ranks of search engine result pages. In fact, poor link building is the only other shortcoming that can be as detrimental to your online success.
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