Author is the director at Zitz Solutions - Internet marketing and SEO Services Company India
Individuals and businesses have several myths about SEO and internet marketing in general. Here are five popular SEO myths that have been debunked.
- Once on top, always on top: search engine rankings keep fluctuating. SEO is a continuous process and if you stop your SEO efforts once you get good ranks, the ranks are sure to drop sooner or later. Moreover, the algorithms of search engines keep changing and it is important to keep you updated about the latest changes and tweak the SEO campaign to stay on top of search.
- Keywords stuffing will suffice: gone are the times when keyword stuffing would give your website good ranks. The rules of internet marketing have changed and keyword stuffing is now deemed as spammy. Search engines will not favor this practice. The focus instead should be on quality of content on the website. This will be appreciated by the users as well as search engines.
- Creativity in website design works: creativity is good. But be careful about how you choose to do it. Although the search engine spiders are able becoming increasingly advanced, they still do not read flash content very well. Instead of using a lot of moments and flash, which can confuse the user too, use creativity in content.
- Link building is the best SEO practice: link building is an important SEO practice. But the quality of links matter more than the quantity. The relevancy, the variety and the authoritativeness of the links that you get add value to your SEO campaign.
- The more you work on SEO, the better results it yields: Earlier the quantity mattered in SEO. There is now a shift to this and it is the quality of work that matters. Newer platforms on the internet like blogs and social media websites have given the user the power to interact and opine and not be a silent spectator. They have become smart and important platform to market and advertise on.
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