 Free Online Articles Directory |
|||||||
Home Page  Internet SEO Towards a New Philosophy of SEO |
|||||||
 |
Towards a New Philosophy of SEO
The following overview of a common SEO campaign is not an attempt to describe the processes in use by all SEO's, and in fact there are a handful of really good SEO firms out there. Good SEO firms are generally identifiable by two common elements: Longevity and Customer Loyalty Overview of a common SEO Campaign: II - On Page Optimization: • a) Add textual content that is keyword rich - Embed pre-determined target keywords throughout text according to the SEO's notion of ideal keyword density and usage. • b) Add Title and Meta Tags that are keyword rich - Often this involves composing code that is extremely keyword dense, which fortunately is no longer an effective technique to manipulate rankings on most search engines. • c) Miscellaneous other elements such as Anchor Texts, Alt Text, etc. are manipulated to increase keyword density. II - Off Page Optimization: • a) Link Building - Ideally this involves finding related but non-competing web sites of high quality to exchange links with. However automated ink spamming is a common practice that is employed, which although initially effective, can result in expulsion from search indexes. Furthermore link spamming degrades the overall quality of the WWW. III - Adjustment: • a) On a regular basis the various "optimized" elements are adjusted in an attempt to find an ideal combination that will result in top rankings for the target keywords. This is quite often a lot of guesswork and wishful thinking. The Mission of this type of campaign is to take an existing website, regardless of quality and Make it Appear to be the Best. When such a campaign is successful, the SEO has succeeded in reducing the quality of search results for that keyword by positioning a web site that does not deserve a top position. Furthermore link spamming reduces the quality of the internet link graph by forging unnatural connectivity families. Overview of Proposed SEO Campaign: I - Ground Up Solutions: • a) The construction of innovative, high quality websites that are built according to concepts that reflect knowledge of search engine technology. • b) Rejection of existing websites as a standard with few exceptions. Offer complete solutions of design and SEO to insure uncompromising quality. II - New SEO Methodology: • a) Traditional SEO techniques should be abandoned to pursue a true Search Engine knowledgebase resulting from scientifically sound research. • b) Abandon the concept of "tricking" search engines into ranking web pages and focus on building websites of high enough quality that they can rank well based upon their own merit. • c) Citation development will still be an integral part of this campaign however new systems, standards of quality and types of citations are implemented and enforced such that the idea of link building no longer accurately describes this process. A New Philosophy for Search Engine Optimization The Mission of this type of campaign is to build a highly optimized web site that Is the Best. Websites will achieve top rankings for 2 reasons: 1. They are constructed as comprehensive authorities within their industry. 2. They are designed to make the most of their natural strengths through an understanding of search technologies.
Rate this Article:
Current: 0 / 5 stars - 0 vote(s).
Article Tags: SEO, Common, Processes, Good, Campaign, Really, Overview, Firms, Generally, Following, Describe, An Attempt, SEOs, In Fact, Handful, There Good, Identifiable Article Source: http://www.articlesbase.com/seo-articles/towards-a-new-philosophy-of-seo-2415.html About the Author:
J. Green is a search technology researcher with expertise in scientific search engine optimization. www.GreenBUILT-Research.com.
Related ArticlesLink Popularity Search Engine Marketing 5 Pillars To A Successful Home Business. Apocalypse When? Web Page Optimization Kpo Travel Services in India The Importance of Taking Action Best ways to get inbound links Got a Question? Ask.Ask the community a question about this article:Frequently Asked Questions Free Public Domain Articles What did we do with our time before we wasted it ... Where can i get informed response articles about ...steinbeck's stories? What is SEO and how is it done? How it helps my internet business? I have a web site in hebrew and when searching in ... I have a web site in hebrew and when searching in ... Q&A Powered by:
 Latest SEO ArticlesCombining Direct Marketing Strategies with Web Copywriting For Maximum Impact Search Engine Optimization – How it Helps Why to Do Link Building? Goggling Money in Your Pocket Google: 5 Things You Didn’t Know the Search Engine Could Do… Elevate the Position of Your Business With Search Engine Marketing Boost Your Online Business Through an Effective Search Engine Optimization Solution Major Factors that Google Uses to Rank Websites |
|
|||||
|
Article Categories
|
|||||||
 Sign up for our email newsletterReceive updates, enter your email below
Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.21, 17) |
|||||||
