NetElixir, Inc., is a Princeton, NJ, based online customer acquisition management firm with offices in New York, London, India, Germany, and Denmark. The company advises clients worldwide on online customer acquisition strategies and, using its proprietary technology - the LXR core platform, helps them achieve online advertising performance maximization. Website: www.NetElixir.com Email: info@netelixir.com Blog: http://netelixir.wordpress.com Twitter: http://twitter.com/netelixir
Build Your Objectives-Investment Scorecard.
Why is this important? : You will have an overview of investment vs. return on a single sheet. Remember that what you can’t measure,you can’t control.
Reality check:
• What is the average CPC ($)?
• What is your website’s click to conversion rate (%)?
• Are the objectives achievable given the level of investment?
• What are the industry benchmarks?
Strategic Keyword Bidding during the Holidays.
Why is this important? : During the holiday season, the average cost per keyword click (CPC) jumps by 50-80% for categories like flowers and gifts, apparel, and consumer electronics.
5 essential things to remember in keyword bidding
• The bidding strategy should be product category-specific (know the categories on which not to aggressively bid).
• Day-parting tactics help in better utilization of advertising budget.
• The days of “vanity bidding” (aiming for the top listing position at any cost) are over.
• Value per click is the ultimate measure of bidding efficiency.
• A conversion is an outcome of multiple clicks on (often) multiple keywords (it is too simplistic to attribute
a conversion to the last keyword click).
Notes:
• Since bidding is a real-time process, manual bid management is often not sufficiently expedient, especially for campaigns with 5,000+ keywords. Bid optimization technologies, such as LXRRetail, use complex algorithms to optimally execute this process.
• The bidding strategy should be influenced by both short term as well as long term SEM objectives. The strategy adopted during the holiday season may not apply during other months.
Sync Your SEM Campaigns with Your Holiday Marketing Promotion Calendar
Why is this important? : Tailored, targeted keyword search advertising campaigns deliver superior results.
Key Shopping Dates, 2009
• Thanksgiving Day: November 26
• Black Friday: November 27
• Cyber Monday: November 30
• Heaviest Online Shopping Day: December 8
For SEVEN more such useful tips, Download the Fresh SEM Ideas Workbook for free.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Effective Internet Marketing SEO
- Internet Marketing SEO - How Realtors Can Gain an Audience
- Internet Marketing SEO- How to Improve and Increase Your Search Engine Ranking Blogging
- Successful Internet Marketing SEO Tools
- Internet Marketing SEO is not Rocket Science as Long as you Keep This in Mind..
- Why Internet Marketing SEO Is Important
- Internet Marketing SEO Services
- Gaining More Traffic Through Internet Marketing SEO Tactics
Low Competition Keywords: A Guide On How To Find Low Competition Keywords And Use Them To Increase Traffic
By: Michelle Olivier | 09/11/2009A guide to finding low competition keywords and how to use them in your copy, in order to increase your search engine rankings and drive traffic to your site.
Hire an SEO Company for Crucial Search Engine Marketing Services
By: Mark Ferrer | 09/11/2009For online marketers, there are generally two strategies they can apply to launch and improve their marketing efforts. We all know about Search Engine Optimization, but there is another technique called Search Engine Marketing, which limits the efforts to the target audience, thus making the approaches involved relatively cost-effective. It will be greatly supportive for your marketing efforts if the SEO company you choose offers several SEM services. Here is a brief overview of the approaches u
Keys to Getting Indexed By Google
By: wesley | 09/11/2009Google has the power to give your website or blog huge levels of website traffic. The key becomes learning how to tap into Google and its search engine index.
How to Use Keywords: A Guide on Keyword Research and Analysis “Traffic Armour Keywords”
By: Michelle Olivier | 09/11/2009How to use keywords and improve search engine rankings. Get the guide to learn about keyword research and analysis techniques and tools.
Internet Marketing Company
By: sarda Sheldon | 09/11/2009Using an Internet marketing company is important to the success of any online business venture. This is because they implement practical SEO (search engine optimization) methods to get websites listed on the first page in search results.
Search Engine Optimization Services
By: sarda Sheldon | 09/11/2009Search engine optimization services are important for ranking high in the search engines. To rank high in the search engines, there are many factors involved such as keyword relevancy.
Using a Search Engine Optimization Company For Lasting Traffic
By: sarda Sheldon | 09/11/2009A search engine optimization company is important for building a marketable brand for any website. This can be done by implementing practical SEO methods. SEO is also known as search engine optimization.
Article Submission promotes website
By: Media Marketing | 09/11/2009Article or content is the basis of a website’s success in online industry. An effective submission in successful article-submission sites is always beneficial for that site.