Using Unique Article Marketing to Jazz Up Your SEO Campaign

Article marketing is a powerful tool that can be used to get your rankings up with the search engines. There is however a method to the madness that goes far beyond writing good quality articles. The only way in which you can make use of your well written articles is to master the science of article marketing and come up with a truly unique campaign.

There is no doubt about the fact that article marketing can be used to drive traffic to your website. This process generally includes writing relevant and targeted articles and then having them submitted on to the many free article directories on the internet. The whole process takes some investment in terms of time and money but eventually you can have the right kind of traffic storming to your website.

Using good quality content and valuable information as bait

When it comes to catching the fish on the internet you have to be spot on with your article writing. People will be reading your article to get valuable information and if you can provide them with the information that they are looking for then you’ve got a great chance of directing them to your website using back links.

One of the key features of submitting your articles to the online directories is adding back links in the body so as to direct the reader back to your website. You can also do this by writing up a resource box at the end of the article which will contain the link to your website. A persuasive article with a link that directs the reader to your website at the end is the ideal combination that serves as the bait to catch your target audience.

Since you will be submitting your article on to free article directories your articles will be free for webmasters to pick up and put up on their websites. This further opens a plethora of opportunities to attract more traffic as your informative article gets published on different websites containing back links.

The importance of Quality over quantity

As such there is no limit to the number of articles that you can submit online. Yet again there is a method to the madness that must be followed if you want to create a truly unique article marketing strategy. Common sense dictates that the more articles you have out there containing back links to your website the greater the chances are of attracting more traffic and thereby increasing your rankings with the search engines. Ask any professional seo company and they well tell you that it is much better to locate the top ten directories and have your articles submitted in them rather than have hundreds of articles being submitted on hundreds of crappy directories.

By submitting the same article containing back links to hundreds of directories you will actually be categorized as spam by Google and other search engines. Eventually only a few of your back links will survive. Not only will this be a waste of time and money it will also have an adverse effect on your rankings rather than taking you up.

Another thing to keep in mind is that you should only submit one article in one directory because the search engine will be indexing the article when it is published. This can prove to be quite costly. There is however a unique article marketing strategy that you can use to overcome this problem and that is to have a number of different variations of the same article. The best way to do this is to have title variations for each article. As an additional measure to ensure that you utilize the full potentials of each written article you should always social bookmark your article to top bookmarking sites like propeller, digg and the like.

To sum it all up there are two key elements to unique article marketing that any article marketing service will be offering you. One is the writing up of unique articles and the other is to create an effective article marketing campaign. With these two elements combined you will be able to experience a boost in your search engine rankings. The only thing left for you to do now is to look for professional SEO company that can offer you unique article marketing service.