Jon Sparks is a professional website promoter sharing his expertise of the web, search engines, SEO tools and the world of Internet marketing at large.
Have you been spending hours a day optimizing your website without getting anything close to the results you expected to achieve? I believe this is a challenge most SEOs have to meet in their daily activities. There are so many things to do that it seems you either have to turn down sleep or hire an SEO agency to do the job for you. Luckily there's a more economic and humane option: you just need to get some good SEO tools that will help you optimize more efficiently.
The major part of a typical SEO workflow is made up of routine tasks that don't normally require any critical thinking or analysis on your part. These are just monotonous repetitive operations that are much better done by software than people. To begin with, SEO involves a lot of monitoring: you need to keep track of your website's rankings, keep an eye on your link popularity and so on. If you try and do it all by hand you'll find that these routine SEO chores eat up most of your working time leaving only a slight portion of it for actual optimization.
Here are some of the SEO tasks that can be fully or partially automated with SEO tools:
- Keyword Research
Although you cannot rely on tools to do all of the keyword research for you can rely on them for delivering search stats and keyword suggestion. One of the most effective ways to do keyword research is to first try and make up a list of keywords you think your prospects might type into the search box when looking for your product or service. Then you can feed these keywords into a keyword suggestion tool such as Google Adwords Keywords Tool, Wordtracker, Keyword Discovery etc. to see how many people actually search for these keywords. The tools will also give you additional keyword suggestions you can use in your optimization campaign.
- Rank Tracking
This is the task you can fully outsource to SEO tools and be sure that the software will do it even better than you. You can check the results for accuracy every now and then if you wish but there's certainly no need to run manual searches on Google trying to find your website for all your critical keywords.
- Link Building
Although you shouldn't fall for completely automatic link building options because they don't deliver any decent results and may even harm your rankings by linking to you from bad neighborhoods you can still get a lot of help from link building tools. They mainly assist you in keeping track of your links and checking if your link partners are linking back to you the 'dofollow' way and with the right anchor texts.
Here are SEO tools that will help you automate these routine tasks so that you have more time on actually optimizing your website, providing content and driving your business to success.
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