Why Blogs Are Good For SEO

The definition of an efficient search engine optimization is constantly being redefined by the search engines, their toys (aka algorithms), and how well they play with others (their spiders). What made SEO so effective a decade ago wouldn’t quite make it on the web these days. One of the biggest game changes in SEO and the Internet over the last few years has been the advent of social media and the explosion in the blogosphere. What may have been a fairly personal and social tool has become a new standard for almost every industry. If you aren’t Facebook or Twitter, then you don’t exist in the social second life, aka the Internet. Even blogs have reached a new standard. I have recently heard that people have been denied job interviews because they either didn’t have a blog, or their blog/Facebook revealed un-hirable qualities. Personal usages aside, blogs can be a valuable asset to an individual’s or company’s professional efforts for many reasons.

Blogs are another great tool for getting noticed online. If you or your business is competing in a saturated market, a professional blog is a very useful addition, dare I say tipping point, for many difficult purchasing decisions. Standard SEO and web design, although it will work amazingly for anyone’s rankings and aesthetic, can fall into a trapped, template feeling. Most online purchases and hires can become stagnant due to no differentiation. What makes you a better choice? A great, professional blog presents the perfect opportunity to present a unique understanding and perspective of your ideas and thoughts on the industry and how your approach is working. People love to poke around in each others brains, metaphorically-speaking, and a blog is a great tool to open the window.

There was a time when networking meant getting tipsy at the yearly convention or monthly mixer down at the regional Tchotchke’s. Not only do we now have real-time networking online with Twitter, Facebook, and LinkedIn, but we are able to find “likeminds” within the blogosphere and gain a slew of professional allies. If you follow their blog, comment on their posts and link to them, you will soon find yourself connected with an engaged network of people in your industry. You can also post videos or designs on your blogs to keep the creative juices flowing within your field’s niche community.

Blogs can also help your SEO efforts. You can build links onto your blog from all your networking friends and business website. But it is about more than just link building. If you optimize your blog with the same keywords as your business website, then you will have added another spot on Google’s front page for you to own. Once you have your website and blog on the front page, you have created brand equity and a stronger online presence than your competitors. Blogs will help your ranking and reputation within your industry and on the SERPs of Google.

Blogs are a great way to provide your professional career with support of your expertise within the industry. They are a great way to get noticed and be heard by your peers and potential clients. Just remember to keep your posts passionate, sharp and relevant. Every entry should convey your enthusiasm and excitement for the topic, as well as your expertise and unique perspective. You may be surprised how many people out there will agree with and respect your opinion.

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