What is organic search engine optimization? Well, basically organic search engine optimization deals with on and off page alterations that you put in place on your webpage so that they search engine will pick up your webpage before they pick up someone else's. Search engine optimization or SEO is essentially a web-based tool that allows your website to get a higher listing in the search engines.
It is a well-known fact that the average surfer going through the listings of a search engine, generally speaking focuses mainly on the first page and rarely goes beyond the second day. It is essential therefore to get on the first page if you're going to have any success with your website.
It is also a well-known fact that the average individual surfing the web with a search engine prefers using the main search engine listings as opposed to the pay per click or sponsored listings that you find on the right-hand side of the search engine page. Studies have shown that as many as 70% of search engine users will use these so-called organic listings over anything else.
The difference between organic listings and pay per click advertisement listings is very large. Pay per click requires a direct cash outlay to the respective search engine to get that listing. It costs money and sometimes a great deal of money to be placed where a financial return can be had, i.e. on the first page of Google. On the other hand the organic listing is in itself free but requires a great deal more work on the side of the webmaster. This could be seen as a distinct disadvantage but, because it is the preferred listing of the majority of those that use search engines the benefits could be much greater.
Preparing a website with proper SEO can be time consuming. The overall focus is on the use of keywords and these keywords need to be in specific places and given specific emphasis both on and off page. Add to this that the keywords that you focus on need to be researched according to their popularity and competition in the search engines. For instance, if you choose a specific keyword that nobody asks for in the search engines than you won't be seen because nobody is looking for the word in their search. Alternately, if you choose a set of keywords that are very popular it could be that many many other sites are doing the same thing and you will get lost in the competition. There is a fine line to be hit and it can be a bit of an art.
After all, it must be said that when properly done and properly researched the benefits can be great and a lot of traffic can be generated. It's not hard to do, and it's not rocket science but it does take a little bit of patients and research. When done properly it is well worth the effort.
Related Articles
Search Engine Optimization Has To Be Done Right
By: Gav Shannon | 08/06/2008 | SEO
Search Engine optimization over time it appears, more and more search engines are using this strategy to help achieve better search results for all of their visitors
SEM Gorilla - Search Engine Marketing Book
By: Randy Zlobec | 16/03/2007 | Internet
Randy Zlobec's new search engine marketing book, SEM Gorilla, is about to be released and folks are already lining up to be notified. This isn't surprising. The pre-sales information and the credibility of the author suggest that finally, a search engine optimization book (and much more) has been written that...
The Great Value of Backlinks
By: George Benson | 29/06/2008 | SEO
Each link has a weighted value depending on the search engine and how they deal with link valuations.
Page Structure - Make It Lean N Mean
By: John Buchanan | 23/04/2007 | Internet
One of the least understood and utilized areas of SEO is probably page structure. Webmasters will use an editor such as Frontpage, Dreamweaver, etc. to create there pages making sure to get the right keywords in the title tags, spread throughout the pages, in links, alt tags, etc. all the...
3 Ways For Driving Traffic To Your Website
By: David Bain | 29/04/2007 | Internet
You need targeted internet traffic and sales for your online business to survive. Here are three ways through which you can increase traffic and boost sales to your website.
Your website is ready. It sits there while you wait for anyone to come to your site, check your products, and yes,...
The Best Internet Advertising Strategy
By: Duane Parakin | 04/05/2007 | Advertising
The Best Internet Advertising Strategy Strategy is one that your competition is not implementing. Understanding the fundamentals of internet advertising can give you the edge you need to make your web site a success.
Importance Of Linking Building For SEO
By: Paul J Coulter | 23/05/2007 | Internet
The easiest way of improving your ranking in the search engines is to let them know that your site is important. How do you do that? Well, the best way is through the process of link building. Link building is the practice of encouraging other websites to link to your...
Website Design for Successful Internet Marketing
By: Rahul Rungta | 07/08/2007 | SEO
In an age of growing prosperity of e-commerce and an ever increasing number of people using the Internet every day to search for products and services of their choice, Attracting the potential customers is one of the first steps that should be achieved for maximizing business revenues;
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
How can I buy a domain?
By: gmester | 21-11-2007
How can I buy a domain?Suppose it is not owned by anyone (I checked it), who do I need to pay? is is for life? how do I know I'm paying to the righrt authority? what doas this payment include?
We
By: anatt | 21-11-2007
How to create a web site
What is the maximum size that Yahoo mailbox can ...
By: orpaz_agranov | 21-11-2007
What is the maximum size that Yahoo mailbox can reveive?
Whats the best way to promote a band using new web ...
By: gackerman43 | 20-11-2007
Whats the best way to promote a band using new web 2.0 sites?
What's the best search engine ?
By: gonzo800 | 19-11-2007
What's the best search engine ?
Web Mashups
By: Prasath | 19-11-2007
Any good websites that teach mashups from ground up?
Q&A Powered by:
More from Murray Hubick
Niche Finder Software - Essentials You Need To Know About Niche Finder Software Before You Buy
By: Murray Hubick | 15/07/2008 | SEM
Here are some essentials about niche finder software, essentials that you need to know before you buy. some software is good and some software is bad so here are some of the essentials that need to be included in effective niche finder software.
Life Of Miles Davis-The First Miles Davis Quintet
By: Murray Hubick | 02/07/2008 | Music
In this brief history about the life of Miles Davis the author, a self proclaimed jazz addict examine's the early career of arguably the foremost jazz musician of the 20th century. The year 1955 saw the first incarnation of the Miles Davis Quintet. In this band there were featured some of the biggest names in jazz of the time such as John Coltrane, red Garland, Paul Chambers and Philly Joe Jones.
The Life Of Miles Davis - The Birth Of The Cool
By: Murray Hubick | 02/07/2008 | Music
In this brief history about the life of Miles Davis the author, a self proclaimed jazz addict examine's the early career of arguably the foremost jazz musician of the 20th century. In this article we have a look at Davis' life from 1945 and on, starting with the first major development in the life of Miles Davis and how it led to "The Birth of the Cool".
Life Of Miles Davis - The Early Years
By: Murray Hubick | 02/07/2008 | Music
In this brief history about the life of Miles Davis the author, a self proclaimed jazz addict examine's the birth and early beginings of arguably the foremost jazz musician of the 20th century. Miles Dewey Davis III was born May 26th 1926...
One Way Link Building Requires The Best Keywords
By: Murray Hubick | 18/06/2008 | SEO
One way link building requires the best keywords if you want to place well on the search engines. Fortunately, and because of the evolving nature of the internet you can get just about everything you need on the internet for free, one way or the other. Keyword research is no exception and this is how you find those keywords for free!
One Way Link Building The Easy Way!
By: Murray Hubick | 17/06/2008 | SEO
One way link building can be done very easily and quickly by building your own software and submitting it to software directories via a pad file. Sound complicated? Only if you are under 3 years old but barring that, it really is that simple and when you are finished you will have a massive amount of quality high page rank links back to your site.
Keywords Are The Key
By: Murray Hubick | 17/06/2008 | SEO
No matter what you are doing on line, no matter what system you use the one constant in getting your site out there and seen are "Keywords" and here's what that's all about.
A Basic Truth About Internet Marketing
By: Murray Hubick | 14/06/2008 | Affiliate Programs
There is probably nothing more attractive than the smell of fresh bread, a good meal and the deep rich smell of coffee. It will draw you in like hardly anything else and you can create that same atmosphere online.
Internet 
