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Today, I come to you with an urgent matter. For many years I’ve seen so much misinformation around the “webmaster world” that I’m not surprised so many have so much trouble making money online or getting their sites ranked right.
It doesn’t matter if you have an affiliate site, personal home page, church site, or mega corporate site. If you can’t rank, you won’t be seen. Unfortunately, there are some disastrous thoughts out there in regards to search engine optimization.
In this article, I want to quickly share two of these myths with you to help you break free from their bondage. Sometimes even the smallest level of misinformation can do the greatest harm.
First, you need to understand that Google’s Pagerank is not (again, is not) a sole determining factor with how powerful a page is (notice I said page, not site). In fact, many pages out there have their PR through pass down from the home page.
Unfortunately, many believe these pages are valuable or highly competitive when that might not be the case. For instance, a page that’s PR6 with no incoming links is simply getting “juice” from the homepage. Therefore, it’s not as strong as you’d think.
Second, your goal for any keyword phrase should be to get on page one (I guess page two at least). Just because a KWP has “low competition numbers” doesn’t mean it’s easy to rank for.
When you have a KWP that you think looks good, because of having minimal “competition” you need to go to look at the first 10-20 results and analyze them for the true strength of that KWP.
Despite what people are spreading around on forums, a KWP with a low number of competing pages can actually be more difficult to rank for than a KWP with a higher number of competing pages. Always look at the first 10-20 results in-depth to get a true measure of difficulty since in the end your goal is to be on page one or two at least.
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