Christine Layug writes articles for Philippine Online Shopping Site, Express Regalo.
One of the biggest telecommunication companies in the Philippines is the Sun Cellular. Among of the 3 big telecommunication service providers in the Philippines namely Smart Communications, Globe Telecoms, and Sun Cellular, the later is the only telecommunication service provider that became popular because of its unique service that made the other two follow in its wake; by providing an unlimited call and text service.
Sun Cellular is a telecommunication service provider, formerly known as Digitel Mobile Philippines, Inc., in the Philippines that provided the unlimited service on their calls and SMS messages that became very popular for a lot of Filipinos. This led the other major telecommunication service provider, Smart Communications and Globe Telecoms, to follow. Check out a <a onClick="javascript:pageTracker._trackPageview('/outgoing/article_exit_link');" href="http://www.expressregalo.com/category.aspx?scid=97&cid=24">Cellular Mobile Philippine Phone Sun</a> site to learn more about Sun.
Though Sun Cellular became very popular for just a short span of time, this wasn’t the case when it first came out on the market.
Sun Cellular began its operations in 2003, positioned as a latecomer in the market allowed it to put up infrastructure at lower cost. Before Sun entered the market, the giants of the telecommunication plane, Globe and Smart, had been running smoothly and is competing for the same price of service, while its lower providers, namely Touch Mobile and Talk n' Text, offered low prices on calls and services. Visit any <a onClick="javascript:pageTracker._trackPageview('/outgoing/article_exit_link');" href="http://www.expressregalo.com/category.aspx?scid=97&cid=24">Cellular Mobile Philippine Phone Sun</a> site to learn about Sun and its products.
When Sun Cellular entered the market, the two giants did not feel threatened nor even felt the presence of a newcomer. Filipinos didn’t also take any notice of the newcomer which led Sun Cellular to fallback and think of a strategy to lure subscriber to their network. After much research and study, Sun Cellular formed the UNLIMITED strategy in which giving subscribers an unlimited rate of calls and SMS messages for the same price as those major telecommunication company.
This strategy became very popular for a lot of Filipinos and made Smart and Globe subscribers to shift to Sun Cellular. Globe and SMART was caught unaware with this marketing strategy that they were forced to follow on. Check out any <a onClick="javascript:pageTracker._trackPageview('/outgoing/article_exit_link');" href="http://www.expressregalo.com/category.aspx?scid=97&cid=24">Cellular Mobile Philippine Phone Sun</a> site to learn about Sun Cellular.
Sun Cellular has now been branded as the fastest growing network in the Philippines. Also, according to an insider from Sun, the network's cell towers will match those of Globe's by the end of 2008.
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