Upasna Malhotra usability professional and marketer is a regular contributor to online industry, an innovative and reliable solutions provider in different segments of online industry. She is now writing for online shopping uk portal offering various products on discount rates exclusively at online shopping stores.
History was created when Tim Berners- Lee created the First World Wide Web server and browser in 1990 whose impact was also creating wonders in the world of shopping. And this was initiated by Charles Stack in 1992 who urbanized the first online book store- Book Stacks Unlimited (books.com) which was utmost of its kind.
Followed by this we got online banking, online pizza shops by pizza hut in the year 1994. And in 1995 and 1996 Amazon and eBay brought online shopping respectively
Online shopping is a channel which consumers fancy to purchase their desired products or services.
This de rigueur store induces the corporal connection of buying products or services at any shopping centre or shop.
Known by manifold names- electronic, online, internet, web- store/ shop; it has emerged as a boon for both business- business (B2B) and business – consumer (B2C) transactions. Its grandeur is spreading itself in every aspect of life thereby covering all the daily needs and work front requirement of the people. Choose any product or service its information, mode of purchasing the same there and then; is available on the internet. This all is because of the technology advancement happening every now and then in the World Wide Web connecting whole world within itself.
Even if one is sitting in one part of the world and wish to gift something to the acquaintance sitting in another part, can do the same via online shopping.
All big- small leading companies are preparing, upgrading and promoting their websites including all the details of their offered products and services, hence making their product available on the web accessible to this vast target audiences of their. They do offer the payment gateway option to buy the same online.
As per the consumer’s outlook proclivity of getting leaned to this alluring way of shopping can be via any search engine which can take him to his desired product vis a vis the word of mouth from the comrade using one or the other site for the same purpose.
Online shopping because of the following reasons is the most eminent way of shopping:
Highly expedient- the method is really convenient as you can buy anything and everything sitting at home.
Wide range of products available out of which we can choose as per our requirement
More informative as all the details about the product can be read thereby surfing various sites available.
Most advantageous part is the comparable and lucrative pricing.
But in present scenario, since computer, internet followed by bank accounts, credit cards and debit cards are accessible by the middle and higher segment thus is the online shopping. This has also become a status symbol for many because of its quality delivering features.
Moreover books, apparels, shoes, accessories, movie tickets are top on the priority list of the products sold online.
Rest like cosmetics, groceries, air tickets, gadgets, goods related to home, décor, furnishing, kitchen appliances, toys, games etc... are also coming up as per the selling prospects in online shopping.
Thus we can conclude that, this indispensable method of online shopping is getting accepted worldwide with a bang.
Upasna Malhotra
Saturday, 24 January 2009
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