Today, the new in-thing in B2C marketing is ‘online shopping’. When shopping online, users look for ‘personalized shopping’ experience just like in real-world shopping. In fact many ecommerce sites are getting themselves redesigned to bring in that ‘personalized’ effect into their web site.
Users expect the following from any online marketing site
1. It should provide the technical details along with user preferences to find/choose the perfect items for them
2. The product must be available at the best prices.
3. The site must save user preferences so that the user does not have to start from scratch
4. The site must provide simple and easy searches for products
From the above points it can be derived that the goal of personalized shopping is to leverage product information from another user who has already used it and knows well about the product. For this ‘personalized’ thing to be successful, online sites must be able to answer user-posed shopping questions also.
Advantages of personalized shopping questions
1. Generates more interest than simple display of product / pricing details
2. Encourages users to discuss about product and their usage, thereby indirectly promoting certain brand / manufacturers
3. Generating expert and unbiased information on different products
4. Resembles a human assisted shopping mall – thereby sustaining customer enthusiasm to buy the product
Keeping in mind all these points, online shopping sites must definitely introduce features where shopping answers are provided for users.
There are some sites that cater to all kinds of shopping questions about any product/service. This way, people get to research on all kinds of products from the same place. Also, it gives them a satisfaction of buying a product on which they have thoroughly researched upon.
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