Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail store displays including mannequins, mannequin forms, gridwall and slatwall store fixtures. For more information, please visit http://www.slstoredisplays.com.
We have seen mannequins and heard the word, but do we know who invented them or how long they have been used?
The word mannequin came from the Dutch word "maneken" which means little men. There are two accepted spelling for mannequin - "mannequin" and "manikin" which is nearer the original Dutch word. The meaning of the term today is either ‘a model of human figure for display of garments, hats or furs or a dressmaker’s assistant who wears new costumes to display them for sale in dressmaking houses.’
No one actually knows who created the first full figure mannequin. It is thought that the creation of a clothing form dates back thousands of years. Later, an item called a ‘fashion doll’ began circulating around France. These dolls ranged from 12 inches to life size and where always stylishly dressed. The dolls were exchanged among the royals and merchant class.
It was later on during the Industrial Revolution and the invention of plate-glass window displays that such ‘dolls’ became useful in showing off a store’s clothing. Various types of mannequins were designed initially made of everything from cloth and straw with lead feet to wax.
Wax mannequins were said to cost $15 apiece, a tidy sum during that time. Even during that time, the mannequins were mostly females and already reflect the "ideal beauty" of the time - having "full bosoms." The problem with the wax mannequins was the heat coming in the large glass windows caused the mannequins to melt. As for the heavy-duty mannequins with lead feet, these only posed a problem when moving or dressing as they could weight up to 300 pounds.
If you look at mannequins from different time periods, you will see that each era has its own characteristics - from facial expression, to body language (pose) and of course, the measurements. Modern mannequins look like life-sized Barbie dolls - tall and slim, with great body tone, looks bored and usually a size 4. Compare them with mannequins fifty years ago, and you will find that mannequins manufactured after World War II were shorter, and had a happy facial expression. Early mannequins were also only manufactured in three basic poses - left foot forward, right foot forward, or both feet together.
The depression and the Second World War brought about shortages and shop windows became rather somber with the mannequins of the day looking slightly melancholy and concerned. However this all changed when the war was over and by the late 1940s mannequins looked happy and prosperous, some of them even wore a radiant smile. Male mannequins in particular looked relaxed and some even had holes drilled between their lips for inserting pipes! Mannequins reflected the "ideal beauty" of the time it was designed and manufactured.
In the 1950s new materials became available and by the late 1960s the true mass production of fiberglass and then plastic mannequins became a reality.
Advances in technology have continued so that mannequin artists can now manufacture any conceivable design and are bounded only by the limits of their creativity.
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