The New Recruit in the Army of Cyber Shot

If K850 is the new star on the Cyber-shot team, the Sony Ericsson K770 is the right reinforcement in the midfield. Sporting a Truffle Brown color and just 14.5 mm thin, the K770 is the thinnest amongst Sony Ericsson's Cyber-shot phone line. Everybody’s raving about its 3.2 (with autofocus/LED photolight) megapixel camera and Cybershot-based menu. Slide the lens cover and the 1.9 screen transforms into the viewfinder, and 8 icons will light up on the keypad, serving as shortcuts for each camera key function such as picture size, photo light, photo fix, etc. Like the other Cyber-shot cameraphones, the K770 Cyber-shot Phone makes use of an auto-focus lens system to make sure that photos come out crisp and clean. In fact, the company claims that prints of up to A4 in size can be made from the K770’s photos.

The K770's 1.9-inch screen (262K colors, 240 x 320 pixels resolution) becomes a viewfinder when the camera's lens cover is opened, offering a Cyber-shot based menu with eight lit 1-click shortcuts appearing across the phone keypad. The new Photo fix feature offers photo editing directly from the phone, aiming to enhance photos taken under poor lighting conditions. Photo sharing is also supported by connecting to a computer using the bundled USB cable, sending photos directly to a printer via PictBridge or uploading photos directly to an online gallery. Once the K770 Cyber-shot mobile phone is in camera mode, the 1.9-inch screen becomes the viewfinder, and the Cyber-shot based menu becomes visible and the user can see eight lit icons appearing across the phones keypad. These serve as 1-click shortcuts to each of the camera’s key functions, such as picture size and photo light. One of the more user friendly aspects of K770's camera is how it makes use of a set of backlighted icons on the numeric keypad to show users which keys work as shortcuts to which functions, saving users the hassle of navigating through the camera's menu system. Activating the camera itself is also easy: just slide the lens' protective cover out of the way.

Apart from the display the front side has video calls camera which is being foxed in the right side. The speaker is visible on the centre of the phone. Sony Ericsson has done certain changes in Keypad, the joystick is replaced by the a comfortable D pad and other keys are also big enough to avoid any kind of confusion or mistakes while dialling. The back of the phone obviously like every phone there is a camera on the upper side along with the LED flash and mirror. And thank heavens the camera also has a protective lens cover to save it from getting damaged. The loudspeaker grill is located at the bottom of the back side is the loudspeaker grill which is also usual, The backside also has Sony Ericsson logo. The left edge of the handset has fast port for attaching the chargers and other peripherals which has become a common feature in Sony Ericsson sets these days. The top edges features the On and Off key which is although not blend seamlessly in the design of the phone but is too small to be pressed accidentally. The bottom edge also has a sliding release key to open the back cover. The left edge of the phone features a dual volume key and a Camera shutter key which unlike the on/off key blend seamlessly in the design of the phone. But the Sony Ericsson K770 also has some disadvantages like it has no EDGE. It’s cemra is nice and all but it records video in the ancient QCIF (176 x 144 pixels) resolution only. It has place for MicroSD memory slot but its internal memory is just 16 MB. It has Led flash but not Xenon one also there is no BestPic shooting mode.

Equipped with a Memory Stick Micro memory slot, the K770 comes with a 256 MB memory card that stores up to 200 photos of the best quality. The memory can also be used to store music tracks, as the K770 offers both a built-in media player and Stereo Bluetooth (A2DP) support. When listening to music, the battery life should last approximately 10 hours, while the talk and standby times should be around 5 hours and 8 days, respectively. In addtion to all functions of today's mobile phone music player, Stereo Bluetooth, Memory Stick Micro slot (256MB comes in the box) and an FM radio complete the specs. Other features of note include a 262k color, 1.9" QVGA display, a bright LED photo assist light, a USB mass storage mode, and tri-band GSM as well as 2100MHz UMTS 3G support for Europe. The phone has got awesome looks and comes with awesome features. Slick and refined, the K770 easily stands out in the Cyber-shot crowd.