Henry Baker helps business owners, entrepreneurs, consultants, coaches and authors attract more clients, get them spending more, returning more often and referring more people. For a FREE report "How to Double Your Profits in 117 Days or Less -- Even In Recession" head to http://www.henry-baker.co.uk
1. How many new customers/clients you generate.
2. How many times your existing customers/clients return.
3. How much they spend on each visit.
4. How many people they refer.
When I talk my new clients and member through this the reaction is often:
"Derrr...Yeah...Of course...tell me something I didn't know."
And that's not a slight - it is seemingly obvious.
What's not obvious is when you break each are down and look at what's actually being done - really being done in each area to make it as effective as possible.
Let's just look at number 1.
What tools, strategies and techniques do you use to generate new clients?
Here's a partial list of the ones you should be using, have tested or if not, get using/testing...
- Direct mail - ALWAYS releiable - when done correctly.
- Joint Ventures - FAST and cheap.
- Telesales
- Yellow Pages
- Magazines
- Newspapers
- Directories
- Pay per click internet advertising
- Search engine marketing
- Blogs - Very useful for search engine rankings.
- Press releases
- Articles
- Offline networking
- Online networking
- Speaking
- Books
- Hot lines
- Reports and white papers
- Fax broadcasting
- Voice broadcasting
- Affiliate programs (if your product/service lends itself to such)
- Video marketing
- Viral marketing
- And tons more
Look down that list and tick the ones you use.
I bet it's not more than a few to a handful?
That's OK, just realise that by not using the rest you are leaving lots of money on the table.
Sure, some take more time than others and sure some will cost you more to acquire a customer/client than others BUT, IF you do numbers 2, 3 and 4 from the first list well then beating recession, destroying your competition and dominating your market becomes light years easier...
Oh, and it'll make you a bunch of money in the process.
Happy recession slaying.
(c) Copyright Henry Baker 2009
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