Henry Baker helps beauty salon, nail salon and spa owners all over the world attract more clients, get them spending more, returning more often and referring more people. For a FREE report "How to Double Your Salon or Spa Profits in 117 Days or Less -- Even In Recession" head to Magnetic Salons.
I’m not a fan of beauty salon price lists or prices list for any spa or nail salon or hair salon.
In fact if I could I’d get you to do away with them COMPLETELY.
Salon price lists are a very bad way to show what you do.
And most are even worse than that!
Put two beauty salon price lists side by side and too often the only way you’re left to distinguish between the two is by PRICE!!!
AAAGGHHH!!!
That puts you in a really weak position!
Competing on price is NOT where you want to be.
Look.
I don’t have time here to tell you about the alternatives - it’s a BIG story and requires a number of changes.
Changes that elevate you above ALL your competition and allow you to charge as much as 500% or more than your closest competitor.
BUT, I know I’ll struggle to convince you to get rid of that awful price list so here are THREE things you can do to atl least minimse the damage caused by your price list…
1. Don’t just list your treatmens. INLCUDE BENEFITS. How will they make people look and feel? Why are they different?
2. Do NOT INCLUDE prices. Make them ASK you what they are. That gives you the chance to tell them why you’re different and substantiate the price.
3. Include a MONEY BACK GUARANTEE! This is the fastest way to separate you from your competition and boost sales. And as long as you’re doing a good job, the bump in sales will FAR outweigh refunds..
There are tons more I could give you but do these three and TELL ME HOW YOU GET ON.
Dedicated to your success,
Henry Baker.
Copyright Magnetic Salons Ltd 2009
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