Henry Baker a world leading beauty salon marketing, nail salon marketing, hair salon marketing and spa marketing expert. For a FREE report "How to Double Your Salon or Spa Profits in 117 Days or Less -- Even In Recession" head to Magnetic Salons.
Happy 4th of July!
I live in England so quite frankly it doesn’t mean a lot to me and is just an excuse for a marketing campaign to all my friends who read my stuff in the US.
It’s easy to link a salon marketing campaign to calender events.
“Who Else Want an Independence Day Massage and a Free 6ft Star Spangled Banner?”
Or use any other ‘hook’ to grab people’s interest.
It’s too late for independence day and no use if your in the UK or elsewhere outside the US so here are another two brilliant excuses for a summertime beauty salon marketing campaign (or nail salon marketing campaign, or spa, or hair salon or any other salon…).
- End of school term offer. There’s a lot of pent up worry for parents just about to see their children break up for the summer holidays! Sure they love having them home but they could certainly do with a little pampering before it starts. In fact, why not run a 6 week special package for Mums and/or Dads giving a half day pampering session every week AND entertainment for the children… And charge a LOT - upfront for it.
- Pre-Holiday ‘Beach Goddess’, ‘Beach Hunk’ package. People love to look their best when they shoot off to warmer climes… Take advantage and run a special for just so…
I’ve got endless more but quite frankly reserve those for my Salon and Spa Millionaire Inner Circle Members.
If you're ever stuck for an idea then simply pul out the years events calender and hook a salon campaign to one of those event.
The reason they work so well is as follows.
You have to tap into the conversation going on in your prospects/clients minds.
Anytime you can do that you dramatically increase readership and response...
So simple - yet so many salon and spa owners don't do it...
Don't be one of them...
Dedicated to others success,
Henry Baker.
Copyright Magnetic Salons Ltd 2009
- Related Videos
- Related Articles
- Ask / Related Q&A
- Northern California Beauty School Readies Salon Professionals for Future
- The Secrets To A Perfect Salon Or Spa Marketing Plan
- Checking Out the Latest Beauty Products in the Market Today
- Beauty Software: Explore Your Beauty Management Systems
- 5 Tips to Succesful Beauty Salon Email Campaigns
- Salon Software: Manage Your Business
- 3 Secrets to Salon and Spa Advertising that Nobody Wants to Tell You
- Key Nail Salon Equipments
VeloBind Strips For Beginners - Choosing the Right Strip For Your GBC Velobind Binding Machine
By: Jeff McRitchie | 01/12/2009If you're interested in GBC's VeloBind binding system, perhaps you need some guidance about what types of strips you should buy. Determining which ones are the right ones to get can be a bit confusing, especially if you're new to binding. How do you know if you need the hot knife strips?
Taking a Look at the Unibind XU138
By: Jeff McRitchie | 01/12/2009In a world in which plastic comb binding rules, it's nice to have more elegant options available. One of these is the Unibind binding system. Unibind offers an entry-level machine - the Unibind XU138 - which is a good choice if you'd like to explore this type of binding without breaking the bank. Unibind makes your documents look like a real book with minimal effort. To find out more about this great binding method, please continue reading.
It's Easy to Bind With Unibind Supplies
By: Jeff McRitchie | 01/12/2009Unibind binding machines are some of the easiest binding machines to use. Plus, they offer one of the most sophisticated binding styles available, thanks to Unibind binding spines. But did you know there are actually several different types of binding supplies you can use with your Unibind system? This article will take a look at what supplies you can use with your Unibind machine. Let's take a look.
Taking a Look at the Unibind ST1025 Binding Machine
By: Jeff McRitchie | 01/12/2009Unibind binding machines are well-known for being easy to use in addition to providing some of the best-looking binding you could ever see. The Unibind lineup has several different machines that can bind anywhere from one to 48 documents at once, so they are great for both large and small jobs. However, if you need a higher capacity binding machine, the Unibind ST1025 is a machine that warrants a look. This review will fill you in on all you need to know about the Unibind ST1025.
Sizing Things Up With the Unibind Spine Measurer
By: Jeff McRitchie | 01/12/2009One of the most important steps in the binding process is choosing the right size cover or spine for your documents. This can be tricky and often involves a lot of guesswork, as well as possibly getting out a ruler and trying to figure out just how thick your document is.
Unibind Binding Machines and Supplies - An Introduction
By: Jeff McRitchie | 01/12/2009When it comes to binding your documents, you have a lot of options available. From plastic comb to thermal binding, the options are almost limitless. However, if your office or organization needs an easy binding method that's also professional-looking, you should check out the lineup of Unibind machines.
Effective Gas Saving Tips from Those Who Use It the Most
By: Henry Funk | 01/12/2009A group of delivery professionals give their most effective suggestions on how to save gas. Because fuel costs greatly impact their income, delivery drivers become experts on the best ways to keep fuel costs down.
SEO Software Secret to Using Images to Achieve Better Organic Rankings
By: Salvador Malone | 01/12/2009When discussion takes place about how to achieve better organic website rankings on the major search engines, rarely will you hear anyone suggesting that your websites images are an opportunity to help you achieve this goal. The reason for this is because search engines like Google, Yahoo & MSN experience the same problem as visually impaired users of your website and that is that they cannot recognise or "see" your images. However there is a way (
Who Else Wants to Double Their Salon Profits in a Day?
By: Henry Baker | 03/09/2009 | Small BusinessIf you'd like to increase your salon profits starting today. There is no easier way than this. Check it out...
How to Deal With Difficult Salon and Spa Clients
By: Henry Baker | 02/09/2009 | Small BusinessWe've all had them. Those clients that no matter what you do they will not be happy. You could literally make them look like a Hollywood A lister on Oscar night ans still they'd find something to complain about. And it really can get us down. Here's how to deal with these little 'pests'...
Why Facebook Should 'Die' and 3 Reasons to Use Twitter in Your Salon or Spa
By: Henry Baker | 24/08/2009 | Small BusinessFacebook sends me LOOPY! I can't actually tell you what I really think about it without offending most of my thousands of members. In fact, the level of language obscenity it builds inside me scares me! Why do I have such an aversion to Facebook? Simple really...
3 Secrets to Salon and Spa Advertising that Nobody Wants to Tell You
By: Henry Baker | 20/08/2009 | Small BusinessFed up to the hind teeth with salon advertising that doesn't work? Here's some help...
Warning - Your Salon or Spa Employees Do This When You're Not Looking
By: Henry Baker | 20/08/2009 | Small BusinessWould you like to get inside the head of your beauticians, your nail techs, your masseurs, in fact any of your staff and KNOW what they're thinking?
3 Simple Beauty Salon Marketing Ideas
By: Henry Baker | 04/07/2009 | Small BusinessThere are endless cool ways to market your beauty salon. Here are 3 quick ones...
Warning - Don't Buy Salon Equipment Until You Read This
By: Henry Baker | 03/07/2009 | Small BusinessIf you're about to buy salon supplies or equipment you must consider this first!
3 Price List Changes Guaranteed to Make You Money
By: Henry Baker | 02/07/2009 | Small BusinessAnd most are even worse than that! Put two beauty salon price lists side by side and too often the only way you’re left to distinguish between the two is by PRICE!!! AAAGGHHH!!!