Henry Baker helps business owners, entrepreneurs, consultants, coaches and authors attract more clients, get them spending more, returning more often and referring more people. For a FREE report "How to Double Your Profits in 117 Days or Less -- Even In Recession" head to http://www.henry-baker.co.uk
Most independent high street and local shops rely on their location and ‘footfall' to generate their sales. In good times this is often an adequate way to earn a decent income. But now ‘footfall' is falling fast, independent shops wanting to survive need to use some new strategies. Here are 3 ways independent shop owners can take positive action to beat falling ‘footfall'.
- Use Direct Marketing to Attract Affluent Customers - There are plenty of people spending money, plenty of people little affected by recession. By using direct marketing, independent shop owners can target specific affluent demographics with ‘pinpoint' accuracy and either sell directly to them or use irresistible offers to invite them to their shops. Direct marketing allows precise measurement of results and thus minimal waste.
- Make More Use of the Internet - While High Street sales are falling, online sales are rising in many categories. Any independent shop owner can easily use the internet to both sell online (as an additional route to market) and use the internet as part of a coordinated demand generation system for new and old customers.
- Utilise Joint Venture Partnerships - A lot of small business (and large) are feeling the pinch from recession. And while in good times many are happy to ‘keep themselves to themselves', now is the time to develop partnerships with other local business for mutual gain. For example, a local sports shop could approach a local gym and ask to run a marketing campaign to their members. They gym could benefit either through a slice of profits or by a campaign to the sports shop customers.
In conclusion, while High Street footfall is falling, independent shop owners have two simple choices. Either get very, very busy finding new ways to generate business or ‘roll over' and ‘give up'. ‘Giving up' should not be an option...
- Related Videos
- Related Articles
- Ask / Related Q&A
- 3 Affordable Small Business Marketing Strategies
- Would You Use Meat Loaf in Your Targeted Small Business Marketing
- Double Profits In Less Than A Month Advertising Small Business Products Effectively
- An Easy Small Business Marketing Tip to Get More Profits
- 5 Things Howard Stern Can Teach You About Small Business Marketing
- Does Small Business Marketing Need Much Planning?
- Small Business Marketing and the US Census: Economic Trends, Market Research and More
- Small Business Marketing and the US Census: Economic Trends, Market Research and More
Esquire Express: Nationwide Courier delivery Services
By: Henry Funk | 16/12/2009The colour variation of the grain is one of Western Red Cedar's most distinguishing features and makes it highly sought after as a material for products such as blinds. The fusion of honey-beige to deep browns and reds within a single piece of Cedar, is what makes this wood dramatic and unique Cedar’s warm colouring is complimented by a uniform, fine-grained texture with a satin lustre and knot-free appearance.
Creditors Voluntary Liquidation or the CVL in Leicester, Derby, Nottingham and Coventry
By: Steve Thatcher | 15/12/2009If you need to close down your business and you live in Leicester, Nottingham, Debry or Coventry then the CVL or creditor's voluntary liquidation way be write for you.
Liquidation –Help for businesses in Coventry, Leicester, Stoke, Derby, Nottingham and Birmingham
By: Steve Thatcher | 15/12/2009It can be daunting to know where to go when you feel that you need to close your business. In the East and West Midlands cities of Leicester, Stoke, Coventry, Birmingham, Derby and Nottingham, Help with Debt are here to help close down your business.
Pre Pack Administration services available in Leicester, Nottingham, Derby, Coventry Birmingham and Stoke
By: Steve Thatcher | 15/12/2009Companies who are in financial trouble can get help throughout the midlands. Pre pack administration ia available for tjose based in Leicester, Coventry, Nottingham, Stoke, Derby and Birmingham.
Home Based Business-Four Easy Steps to Getting More Customers
By: gagan | 15/12/2009The majority of these citizens promote to demand of small business about earning $2000/day with Goggle or entity also mentally ill. Nearly all of these citizens are full liars. Same if they were composing $2000/day with Goggle Ad Sense, it'd be as they had high- traffic websites with abundance, of value agreeable.
The best advice to reduce over booked / under booked shifts
By: Ryan Fyfe | 15/12/2009If you want to use your human resources effectively then you will need to reduce over booked/ under booked shifts. The reason for this should be obvious. If you have too many staff on any given shift they will not have enough work to keep them produc..
Some tips on how to reduce employee scheduling time
By: Ryan Fyfe | 15/12/2009Sorting out shifts can be a real headache and eat up a lot of your day. Anything that can help reduce employee scheduling time is bound to be welcome by those charged with this responsibility. In the following article we will examine some of the ways..
This One Idea Can Change Your Life Forever
By: Henry Baker | 02/05/2009 | EntrepreneurshipHave you ever been sat eating dinner, having a shower or driving your care when an idea pops into your head? Ideas come to us all the time. And ideas can change your life. Here's how to make them do just that....
Free Marketing that Attracts the Best Customers and Clients
By: Henry Baker | 01/05/2009 | Small BusinessWhile we're in recession it is of course important to use as many different marketing strategies as possible that deliver a great return. Here is the single best free marketing campaign and how to implement it.
How to Make More Money By Offending Your Clients
By: Henry Baker | 21/04/2009 | Small BusinessOne of my favourite mentors once told me “If you don’t offend someone every day, you’re not trying hard enough”. When I first heard him say that I was a little kinda ’shocked’. Offend people - how’s that gonna help? Surely I’ll just alienate the people I want to attract as clients. But interestingly, that is not necessarily the case. Here's why...
The Free Marketing Plan that Cannot Fail
By: Henry Baker | 04/04/2009 | Small BusinessAre we finally approaching the bottom of the recession? Are things going to pick up? Well, according to the BBC this morning and a Bank of England report, banks are 'getting ready' to 'free up credit'. What does that mean??
How to Create a Rock Solid Cash-Flow, Even In Recession
By: Henry Baker | 27/03/2009 | Small BusinessOut of all my recession proofing secrets, this is by far the best way to bring rapid stability to your business and give you such an enormous advantage over your competition they simply will not know what 'hit them'.
How to Beat Recession by Attracting Affluent Clients
By: Henry Baker | 27/03/2009 | Small BusinessAre you concerned about the recession, the 'credit crunch', rising fuel costs, rising food costs, falling house prices and the effect they are having or will have on your business? Perhaps you're already seeing less new clients, fewer return visits and more price resistance? In these uncertain times, working hard, having the best location, the best products and services, the best staff and the most competitive prices will not always be enough to guarantee survival. Prospering in un-prosperous t
16 Customer Generating Strategies for Recession
By: Henry Baker | 27/03/2009 | Small BusinessThe fastest way to dramatic business growth even in recession is to do as many things as possible to increase your success in the following areas: