Designing and Hosting a Website on a Budget

One such item is a business website.  Because obtaining the design, hosting, and domain name for a website can be quite expensive, it may appear at first glance that this is a reasonable expense to omit from an advertising budget.  This is because business owners make the all-too-common mistake of believing that it is better to spend money on more traditional forms of advertising such as print ads, radio commercials, or flyers.  This is an error, however, that has caused many new businesses to fail or has resulted in existing businesses not reaching their sales potential.  The reason for this is simple.  Many customers, especially those of the younger generation, will not do business with a company that they can’t research before-hand on the internet.  So any traditional form of advertisement that does not contain mention of a company’s website is most likely being purchased in vain.  Therefore, regardless of a business’s size or budget, all businesses should definitely maintain a website.

 If your company falls into the above mentioned category, the question then becomes, how do you obtain an affordable website that won’t destroy your advertising budget?  The answer lies in fact there are many companies online that offer free website design and hosting.  These companies can be found by typing the words “free website” into a search engine such as Yahoo or Google.  More often than not, however, these free websites do not come with your own domain name (for example:  www.your-company-name.com), but rather a link to your site such as www.free-website-company.com/your-company-name. This can cause your company to not appear like a viable business, because after all, what kind of successful company would not have the funds to purchase a website under their own domain name?  In addition, learning how to use the software that these sites utilize to help their visitors to design their websites can lead to a significant time investment.  Because time is valuable as a small business owner, you want to focus as much of it as possible on running your business rather than learning how to build a website. 

Because of these two common problems with free website companies, small business owners are best off to use website builders which are websites that actually create professional websites for people who do not know a thing about website design.  One such website is www.type-a-site.com.   Type-A-Site.com allows a user to create and host a website as well as obtain a professional domain name of their choice by simply typing in the answers to a few simple questions on the type-a-site.com website.  Users are not only able to create a professional looking website with their own choice of colors and pictures, they are also able to log-in at anytime to update the content of their website as they see fit.  This feature allows a user to economically change their site without having to pay their website designer to do it for them!  Although this service may sound like it would cost a large sum of money, the whole entire package only costs $10 per month – a fee that even the most economically challenged company can afford.  As your company (and its advertising budget) grows, type-a-site.com, unlike many other site builders, offers affordable custom website design services to create a solution tailored to your company’s unique needs.

 After any small business owner obtains a website, they must be aware of the fact that their web address (domain name) should be included on all of its other advertisements.  Items such as print ads, billboards, television and radio commercials, and even business cards and stationary should contain this address.  Once all of these essentials are in place, businesses can start to count on their website to not only increase their initial sales, but enhance their recurring ones as well.