Founder and Publisher Julie E. Gabrielli is an award-winning architect who was instrumental in starting the sustainable design movement in Baltimore over ten years ago. My expertise is as an industry-changer, and I have also worked with institutions to develop sustainability initiatives. I now work with small business owners to take their business in a green direction, starting with clear framework and vision, identifying new markets, crafting a green brand and message, developing new products, assessing and reducing their footprint, and giving back. Julie E. Gabrielli, NCARB, LEED GOforChange.com e: julie@goforchange.com www.goforchange.com Get GOforChange's complimentary Special Report: "4 Success Secrets of Becoming Green-Blooded." Connect with me! On Twitter , Facebook, LinkedIn
On a recent trip, I read a fascinating article in the October 2009, “Environmental Building News,” called “Building for People: Integrating Social Justice Into Green Design.” Being the mindset-tool junkie that I am, I was particularly drawn to the discussion of a tool called LENSES (Living Environments in Natural, Social, and Economic Systems), being developed by Dr. Josie Plaut at the Institute for the Built Environment at Colorado State University.
LENSES looks to be an excellent tool for cultivating awareness of the interconnectedness of elements, from big-picture foundational principles, to human needs and impacts, to environmental flows. As I read, I kept seeing the applicability not only to building projects, but to any human enterprise, including your business.
Plaut sees the potential for the tool to change the way we think. We tend to look at enterprises, whether buildings or businesses, as static and self-contained. Yet, they are actually hubs for flows of natural resources, people, and ideas. Plaut’s words: “What makes a place living is not the notion that it has a net-zero impact but rather its relationship to others and the flows through the system.”
It gets even better. Can you imagine your business as not only symbiotic with natural systems but as a filter for all that flows through it? “What if things are better coming out that they are going in?” Plaut asks. This simple question can dramatically change the way you think about your business, the opportunities you see, and the decisions you make.
Want to learn more about how to transform your business to be good for the earth? My FR.EE 75-minute audioseminar, “How to Overcome Green Overload in Your Small Business: 5 Steps for Cutting Through the Clutter,” explains clearly and simply how to start greening your business right away!
This is your chance to learn all about:
• The essential questions you MUST ask yourself before you go green
• The astonishing power of a green mindset
• The 4 must-haves of creating a sustainable green vision for your company
• My ground-breaking 5-step model for creating a green business
AND I’ll work with you to create your first green business plan right on the call!
Join me Thursday, November 12 at 4 PM Eastern (that’s 3 PM Central, 2 PM Mountain, 1 PM Pacific), and you’ll be on your way to an eco-inspired business. Follow this link to register.
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