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How to not Waste Time, Effort and Money on Unnecessary Information Products or Coaching Programs
Author: McLaren  | Posted: 08-04-2008 | Comments: 0 | Views: 9 | Rating: (77)  (?) 
To make a name for your business (not to mention some money), you’ve got to figure out what the heck you’re trying to achieve.
Let me tell you, I’ve bought all kinds of information products and coaching programs, yet I had no clue why I was buying them and what I was trying to achieve from them. Can you relate to that? You buy these products but yet you have no idea how they fit within your strategy.
Once you zero down and figure out what the heck you’re trying to achieve, and how you’re going to achieve it, the selection process, when all these products become available, become much more easier.
I will tell you from experience that you will save a heck of a lot of money because now you’re not buying products that are just going to sit on your shelf and you’re never going to use.
If you buy a product, heck, I want you to use it. I want you to extract the most value out of it. But if you don’t use it, it’s a waste of money. And the only way you’re going to use it is if it fits with your current strategy, and you know why you’re buying it.
What are you trying to achieve? Maybe you’re trying to build another income stream. Maybe it’s a residual income stream you’re trying to build. My question to you would be: How much are you trying to build? And then break it down to how much per month?
I want to share something with you because there’s a lot of big figures that get thrown out on the Internet. Tens of thousands of dollars per month, tens of thousands of dollars per week. Just focus on generating $100 per month. One hundred dollars per month. That doesn’t seem like a big deal whatsoever. But let me tell you, heck, that will pay a phone bill. One hundred dollars per month, that will pay a heating bill. One hundred dollars per month, that will pay an air conditioning bill. It will pay a bill. It contributes and helps to the household income.
Focus on a smaller goal. You need to know how much you’re trying to achieve, how much you’re trying to earn, and break it down to a monthly basis.
Then I want to ask you the question: How are you going to achieve it? I know many of you have some brilliant ideas for all kinds of businesses and ways to make money, but I want you to focus on one. Focus on one idea. Focus on one business, especially in the beginning.
You have to ask yourself: How are you going to achieve it? The Internet is such a beautiful tool to use because it allows us to work from the comfort of our own home. We can use it anywhere in the world.
So there are a variety of different ways that you can achieve what you’re looking for, but you have to zero in on how you’re going to achieve it. and the reason this is so important with getting over information overload is because it helps you decipher which information is pertinent to your specific strategy.
Here’s an example in my world right now. I am not good when it comes to trying to get in the top of the search engines or knowing the search engine game, or dealing with search engine rankings or anything like that. That is not my cup of tea. I am not good with that stuff.
Therefore, it’s not part of my strategy. So all these tools, there’s a couple tools that are popped up right now and I know people that have purchased them and are having tremendous success with them. But it was an easy decision for me because it didn’t fit in my current strategy. It didn’t fit with my current abilities.
When I was talking about earning yourself that $100, focusing on just getting $100 a month, it’s because once you learn how to make $100 a month, it’s very easy to then tweak a few things, ramp up your marketing, and make $1,000 a month.
Once you’ve made that $1,000 a month, you can move to $5,000 a month, and $10,000 a month and so on. But when you’re trying to go for the $10,000 a month right off the bat, you just keep getting slapped up side the head. And it hurts after a while. I’ve been there. It sucks because you’re not making any progress, and you feel like a dolt because everybody around you appears to be having progress, and yet you keep buying and buying and buying, hoping that the next product you buy will bring you the success, that magic pill. It doesn’t work that way.
The information that you buy acts as a tool. There are a lot of tremendous and powerful ideas contained in a lot of the information products that are being released and sold out there. But they are absolutely worthless unless you take action on them.
So you need to focus what you purchase according to what you want to achieve and how you want to achieve it.
If you follow the steps and ideas I discussed here, you will not only stop the flow of cash leaving your pocket on unnecessary tools and products but start the cash flowing back into your wallet as well!
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About the Author:Stu Mclaren consults, trains and educates small business owners on how to turn their ideas from concept to cash. For free strategies, ideas and tools on how to generates leads, sales and increase bottom line profits visit: http://www.myideaguy.com
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