I have worked in the Marketing and Design industry for nearly 10 years as both a Copywriter and Art Director. I have created award winning advertising campaigns for ad and marketing agencies in the UK and the US. I am currently working in the marketing department of one of the US's most successful online print companies.
This is a really sweet idea for distributing flyers or postcards in nightclubs, bars, fast food places, or anywhere else where there are tables, shelves, or other flat surfaces.
Not only is it a novel way of distributing your promotional message, but it is also very practical. It can be viewed from all-sides; it won't fall on the floor as easily as a regular postcard; and it has a very pleasing curved shape.
And you won't believe how easy it is to make! It takes less than a minute.
All you need is:
Making your Centerpiece in 5 Easy steps
1) Take two of your postcards and place them back-to-back
2) Join the longest edges of the postcard together with three staples:
3) Once you have two of the postcards secured at one edge, line up the third postcard, parallel to the edge of one of the two connected postcards
4) Repeat step 1 and 2 to secure the 2nd edge of your centerpiece
5) Secure the final edge of your centerpiece with the same three staple process
I think the end result is pretty cool! (note: if you're not keen on the super-quick "stapling" method of creating your centerpiece, you could also glue the edges to get a nice clean edge, or hole punch the edges and thread a fancy ribbon through!)
I can foresee this centerpiece being really useful if you are planning to distribute flyers to people in clubs, restaurants or bars. All too often, your promotions end up in the on the floor, in the trash, or even used as a beer mat! This table tent technique creates a "stand-up" feature of your postcards that won't fall off the table and get ignored so easily! By creating a "novelty" out of your flyers and it may convince someone to take a look at your promotion.
This table tent is great as a menu too. Put a small vase with a flower in the middle and it can make a table look super-elegant. In fact, I can envisage many uses for this neat little trick with print products. It would be a perfect feature at conferences, events, parties, etc.
Have fun making your postcard centerpiece! For great print products and other promotional ideas, go to OvernightPrints.com
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