New Business Owners - What Makes a Niche Good?

As a new business owner one of the toughest questions you'll need to answer for yourself is, have I found a good niche?

Defining what makes a niche good is the easy part.

A good niche is:

* one you are passionate about,
* know something about,
* have a sustaining interest in,
* can make a meaningful contribution to, and
* will make you good money.

Making sure you've found one is the hard part.

Why? Because it takes time to thoroughly research your niche to make sure it's a good niche for you.

As a business coach for women starting businesses, I know how important it is for my clients to find a good niche. Yet, so many women skip over this vitally important part in their hurry to make money. Effectively shooting their new business start-up in the foot.

I know women want to get their business up and going as soon as possible. I know they're often under pressure to do so from their husbands or partners. I know that many start up their business on a shoestring, meaning every month spent in start up is a month without income.

To avoid shooting your new business start-up in the foot, know the answers to these four things and you'll be off on the right foot toward determining if you've found a good niche:

* Are you called to serve your niche?

First things first, do you feel a calling to do what you want to do? "I don't feel people get called to do something that doesn't have a purpose," says Samantha Hartley of Enlightened Marketing.

* Is there low competition?

There are a number of ways to determine if there is much competition in your field. One way is to go to the Widow website. Type in your keyword phrases and click "search." What you'll see is a non-duplicating list of businesses related to your keyword phrase. Look around. Take notes. Who else is already doing what you want to do? If you find that there are a number of businesses competing, take heart. Look in the left-hand column to find related cluster searches that are more niche specific. Drill down into the clusters for niche markets with less competition.

Next, head over to GTrends at the Wordtracker website. Type your revised niche keyword list and click "hit me." This tool will generate a list of key phrases that people search for and give you an estimate of the daily search volume from all of the search engines. Most important, click on the bar graph icon to the right and see the trends for your niche phrases.

* Will your business have strategic alliance strength?

Talk with people in peripheral businesses that would be most likely to refer business to you to determine strategic alliance strength. Samantha Hartley recommends going directly to them and asking, "I'm considering starting this business - what do you think? Would this be something that would add a substantive value to the customers or clients you currently service?" Listen closely to what they have to say.

* Will it pay the bills?

Lastly, do a cost analysis of what you want your business to be earning in one year, three, and five years from now. What will your operating costs be? What equipment do you need to purchase? What will be taken out in taxes?

Figure out how much service or product you will need to deliver in order to pay the bills.

How much will it cost to produce your product? How many hours will you need to work? How much will you be able to charge in your market?

Really run the numbers to make sure your business can bring in the amount of income you want, in the long run. If you do the numbers and see that you'll come out the first year making only $25,000, that might be okay if, when you project out to three years, you see that you will make $250,000.

One of the toughest things for a new business owner to do is take the time to determine if you've found a good niche. A niche you are passionate about, know something about, and have a sustaining interest in. But that's not enough. A good niche must also be able to make you good money. That's why it's so important that you don't skip the niche research step. Do these four things and you'll be off to a good start toward determining if you've found a good niche.