Online Video Production

With the explosion of streaming video on the internet, there are more and more enquiries on how to make a good video. First of all, what does the word ‘good’ mean? A ‘good’ video actually means a video that is engaging, thought provoking and persuasive at the same time. Quite a tall order, don’t you think?

A good video should begin with a bang. Your visitors give you exactly 3-5 seconds to make an impression. If you don’t convince them to stay and watch your video, they’re going to click out of your site. That means your business relationship dies a premature death just because you could not come up with a fascinating opening.

A good video should have a logical beginning, middle and end. One should lead to the other and the whole should have a lasting impact. This takes quite a bit of practice. When amateurs first start taking video, they end up with hours of video. How do they edit effectively? Which parts should they use and which do they throw away? All this requires quite a bit of brainstorming and pre-production planning.

A though-provoking video should have a good script. It should make use of quality images. There are issues of lighting and sound recording to handle. The person/persons presenting the video should have good presentation skills.

Online video production is a complicated process. Of course, there are those who believe that your mobile phone and a PC are all you need for online video production. While that may suffice for a personal blog or wedding website, the success of business videos depend on technical finesse. Your first step in producing quality video is to assemble the right pieces of equipment.

Ø A digital video camera

Ø A tripod

Ø Headphones

Ø Lighting

Ø Props

Ø Microphone

Ø Suitable images

Ø Suitable sound clips

Ø Video editing software

Ø Cables

Ø PC

Then, you work through the script, decide your storyline, capture the footage, use appropriate sound, edit and upload! Well, no one said video production was going to be easy!

When time is of the essence, many businesses find it better to rely on the services of professional video production companies for their online video production. These companies have a team of professionals with abundant experience in online video production. The team first studies your requirements. Then, there are several brainstorming sessions through which they prepare a suitable script and storyline. This is followed by the shooting of the video. But, it doesn’t finish there. Most videos have 40-60 minutes of footage when they are raw. This has to be edited and condensed to fit into a time span of 3-7 minutes, without compromising on the message or the quality of the video. This is perhaps the most complicated step in online video production.

Online video production is not rocket science. If you have the time and perseverance, you can pick up the art. However, if you have a business to run and feel that your energy is better spent doing things you know, then you should really think about hiring professionals to produce your video. After all, you wouldn’t want your customers to run a mile when they see your video, would you?