An original article by Esteri Maina on SMALL BUSINESSES
If you asked fresh graduates about their immediate plans after school, many would answer seeking employment, which is obvious.
Once we secure good jobs, we never stop and think about the core founders of such a renowned company we have just become part of.
Thriving and smart enterprises were once small businesses with unlimited funding, workforce, physical resources and so on.
This would be especially so if the core founder’s idea then appeared inapplicable in light of challenges provided by the environment to small businesses just starting up.
Today, we are enjoying fruits of people, who in spite of all the ridicule and criticism of their business ideas did not give up their vision and over the years their enterprises have expanded splendidly.
Such big companies should be the inspiration to those who dream of starting up small businesses that should then grow to be a source of employment for generations.
I would like to share some few points that I think should be requisites to launching a small business enterprise.
Probing our minds for business ideas
All small business to be launched must start by setting up the purpose they wish to serve, which is entirely the duty of the starter.
We then would need to set free the creative genius in us so as to generate top and unique business ideas ahead of planning how to implement them.
If we do not do this, then we may only invest in one or two of the many existing businesses and depend on the probability of a customer choosing our products and services while leaving those of our rivals.
One could even do this, but locating a unique marketing niche ensuring that once you launch would make progress is the way forward.
To ensure that your business idea is well developed and mature, seek advice and carry out a through market research on the same.
Have an action plan
Having tested your business idea in the market, the next step involves planning about implementing it.
It will address the issue of initial costs for starting a small business of your choice in terms of funding, labor, physical and time resources as well as the sources.
Not unless the owner needs to operate from home, there has to be actions to find the most strategic location or an office and expenditure to incur at the start and monthly.
The office will need to be equipped with some furniture, machines and the like and these costs must be reflected on this action plan.
Additionally, planning ahead ensures that you make decisions concerning the workforce at the initial launch stage.
You are able to answer the question of whether your ‘green’ business would need an extra hand to facilitate management and the costs involved.
The owners also need to set the time limit in terms of when to start up the plan and the period it is expected to take till completion.
All this will just be in paper because the owner will be examining his financial strength to set the short-term goals, with the hope that the market mechanism changes to his or her favor.
Implement the plan
This now will be nothing short of action as per the objectives of the plan, which is very challenging.
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