Rupert Trubshaw is a freelance journalist, writer and fitness enthusiast
Running a coffee shop, especially one you have started from the very beginning, is a great business opportunity despite the tough times we live in. Coffee shop start ups are doing well right now.
If you are intimidated by the idea of taking on the big chains, then don't be! There is good news. The arrival of a Starbucks or something similar is positive news. The big firms will generate a whole new supply of coffee drinkers and get people in the habit - in fact it's a whole new market of people turned on to the idea of coffee. If you are running a coffee shop, what could be better?
The second thing to bear in mind is that this is the time when people appreciate small luxuries much more than they used to. If they are having to cut back, small indulgences are all the sweeter. That steaming, warming, morning cup of coffee is certainly one of them.
If you are looking at running a coffee shop then there is still plenty of hard work to put in. Getting the location of your shop right is of massive importance. So what makes for a good shop to rent or buy? You probably know the answer already but you don't realise it.
Next time you go out shopping, see where people naturally stop and gather together. That will give you a big, big clue. Is there a statue or something that draws people in to pause? These are two things you might want to think about - a little people watching will give you some clues for the location where you will be running your coffee shop.
A passion for service and a little flair will help too!
The secrets to running a coffee shop are just a click a way so you can start a coffee shop that can quickly be profitable
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