Paul Burani is an internet marketing consultant based in New York, NY. After acquiring account experience working with Fortune 500 clients in the advertising and market research industries, he has since turned his attention to startups and growing businesses. His company, Clicksharp Marketing, is a full-service digital marketing consultancy, aimed at helping entrepreneurs market themselves effectively on the internet.Author Bio
Once upon a time, a wise contemporary American made a bold proposition: let’s make November 7th a national holiday.
Why November 7th? Because on this date, the average American will have worked as many hours as his or her European counterpart works in an entire calendar year. That’s a solid 15% more time spent on the job, for anyone who read Innumeracy by John Allen Paulos and craves an alternative view of the numbers.
Clicksharp’s Small Business Blog does not dabble in public policy, demography, or existential crises. Rather, let’s put the focus squarely on the by-products of our great American obsession. Here are the week-old results of a recent small business survey conducted by Staples, sorted of course in order of ubiquity:
* 98% of small business owners and managers work nights, weekends and/or vacations
* 72% make business phone calls behind the wheel
* 67% do not complete the tasks on their “to-do” list each day
* 54% expect to work even harder in 2008
* 52% make New Year’s resolutions for their business
* 51% dream about their work
* 48% would work even harder if they knew it would double their sales
* 38% don’t remember the last time they took a vacation
And only 21% wish for more time off in 2008. Read between the lines. Small business owners are making more and more sacrifices, and have begun to view these as necessary to survival. Here’s one last eye-opener:
84% percent have not yet integrated new media (blogs, podcasts, etc.) into their business models.
What do most small business owners have in common? Typically, it’s that they all, to some extent, do the jobs of all their employees. They need to drive sales, improve margins, launch products and research markets. (Otherwise they’d be chairmen and directors, instead of President/CEO’s.)
When fused with corporate strategy, a search engine marketing campaign can meet all of these objectives alongside your other marketing functions, with enough potential for automation to let you dream about something else for a change.
Your digital marketing consultant will be happy to explain how.
- - - - -
Study was designed by Staples and conducted online by Decision Analyst, Inc. (www.acop.com) surveying over 300 companies of < 20 employees.
- Related Articles
- Related Q&A
- Entrepreneur Marketing Advice
- Entrepreneur Marketing Advice
- Who Says Network Marketing Doesn’t Work?
- Highly Searched Internet Marketing Resources Have Been Compiled in One Place!
- How Advertising and Marketing Differ!
- 5 Unique Benefits of Article Marketing
- Become an Internet Entrepreneur to Avoid the Recession
- A Success Secret Every Entrepreneur Knows..
Why Do Stickers Look Beautiful And Attractive?
By: Sara Criss | 24/12/2009Stickers have become the most popular products in the world of printing today. These are generally used for an extensive range of purposes including marketing, business promotion, charity campaign, leisure, social, economics, cultural, political, and religious purposes.
Women Business Grants Getting Approved Easily Everyday
By: Gregory G Grundl | 24/12/2009Women going into businesses are increasing steadily every year. Women own more than 9 million businesses in the U.S. today. Financing of new and existing women owned businesses is greater than ever. Women business grants are much easier to get if you have a good software system to guide you through the process.
business opportunity
By: Rickie Tillman | 24/12/2009Trying to do well as an Arbonne International advisor can be testing and a annoyance. Particularly while the things your upline impart you to do doesn't work. So, what I'm going to do is share with you a number of tips on how to develop into a 6-figure Arbonne Global mentor. That way, you know how to realize monetary independence in your organization. The instructions on becoming a 6-figure Arbonne advisor are: 1. The primary tip on succeeding as a advisor for Arbonne is to fi...
is allxclub a scam
By: Rickie Tillman | 24/12/2009The initial thing we did was went to Whois consequently we might find out how long this domain has been registered. It appears that this domain was registered in April of 2008, so at the time of this writing this company is fewer than a year old. A fast search of Google found 62,500 contending pages already which indicates there's a lot of affiliates already starting to promote this one. Once I hit the AllXClub website the first thing I heard was melody. AllXClub is trying to place ...
Marketing Your Business: What Works Now
By: Janis Pettit | 24/12/2009Why would you waste one dollar or one hour on marketing that doesn’t work? It happens all the time and the reason is often just a lack of knowledge or understanding about what would work better. As small or solo business owners, who can afford to waste time or money on marketing your business that doesn’t work?
Create a Successful Business Plan in 30 days
By: Janis Pettit | 24/12/2009It's time to make business goals. How much time have you scheduled in for planning this year? If you want a successful business, you have to plan!
Making Cashflow From Article Marketing Quickly - Easy As 1 - 2 - 3 As Long As You're Using Article Marketing
By: Dale Dupree | 24/12/2009that you are busy writing this article for. Repeat, this gives you another marketing piece and more opportunities to be seen by your niche audience while at the same time building credibility in yourself to your audience. This part of marketing should never be taken lightly. Remember
Make Cashflow From Article Marketing Fast - Simply As A - B - C As Long As You're Using Article Marketing
By: Dale Dupree | 24/12/2009Be sure to place your keyword phase at least 3 times in a natural way as this definitely helps with your SEO.Second, post this article to any high traffic online article directory under the proper category. If this is your first time, now take this time to create a free account for yourself.
Paid Search Advertising: the Best Insurance Policy for SEO
By: Paul Burani | 07/02/2008 | SEOA lot of SEO (search engine optimization) professionals make promises they cannot possibly keep. Here is a way to sniff out a phony guarantee... and what you can do to manage your risk on digital marketing investments.
Search Engine Marketing - Defender of the Ceo’s Leisure Time
By: Paul Burani | 09/01/2008 | Small BusinessStaples recently conducted a survey which highlights how overworked small business owners are. What’s amazing is that 84% of these people haven’t implemented digital media into their business.
Social Networking: a New Generation of Business Development
By: Paul Burani | 05/01/2008 | Social MarketingThe results of a recent nationwide survey indicate that small business owners are behind the curve in adopting social networks on the Internet as a resource for lead generation. But a closer look indicates that this channel meets all their most important marketing criteria.