ArticlesBase.com - Free Articles Directory
Free Online Articles Directory
13.10.2008 Sign In Register Hello Guest
Email:
Password:
Remember Me 
forgot your password?


Search Engine Marketing - Defender of the Ceo’s Leisure Time

Author: Paul Burani Author Ranking Blue | Posted: 09-01-2008 | Comments: 0 | Views: 4 | Rating:  (52) Article Popularity - Blue (?) Got a Question? Ask.
Sign Up Now!

Once upon a time, a wise contemporary American made a bold proposition: let’s make November 7th a national holiday.

Why November 7th? Because on this date, the average American will have worked as many hours as his or her European counterpart works in an entire calendar year. That’s a solid 15% more time spent on the job, for anyone who read Innumeracy by John Allen Paulos and craves an alternative view of the numbers.

Clicksharp’s Small Business Blog does not dabble in public policy, demography, or existential crises. Rather, let’s put the focus squarely on the by-products of our great American obsession. Here are the week-old results of a recent small business survey conducted by Staples, sorted of course in order of ubiquity:

* 98% of small business owners and managers work nights, weekends and/or vacations
* 72% make business phone calls behind the wheel
* 67% do not complete the tasks on their “to-do” list each day
* 54% expect to work even harder in 2008
* 52% make New Year’s resolutions for their business
* 51% dream about their work
* 48% would work even harder if they knew it would double their sales
* 38% don’t remember the last time they took a vacation

And only 21% wish for more time off in 2008. Read between the lines. Small business owners are making more and more sacrifices, and have begun to view these as necessary to survival. Here’s one last eye-opener:

84% percent have not yet integrated new media (blogs, podcasts, etc.) into their business models.

What do most small business owners have in common? Typically, it’s that they all, to some extent, do the jobs of all their employees. They need to drive sales, improve margins, launch products and research markets. (Otherwise they’d be chairmen and directors, instead of President/CEO’s.)

When fused with corporate strategy, a search engine marketing campaign can meet all of these objectives alongside your other marketing functions, with enough potential for automation to let you dream about something else for a change.

Your digital marketing consultant will be happy to explain how.

- - - - -

Study was designed by Staples and conducted online by Decision Analyst, Inc. (www.acop.com) surveying over 300 companies of < 20 employees.

Rate this Article: Current: 0 / 5 stars - 0 vote(s).

Article Source: http://www.articlesbase.com/small-business-articles/search-engine-marketing-defender-of-the-ceos-leisure-time-300524.html

Print this Article Print article   Email to a Friend Send to friend   Publish this Article on your Website Publish this Article   Send Author Feedback Author feedback  
Paul BuraniAbout the Author:

Paul Burani is an internet marketing consultant based in New York, NY. After acquiring account experience working with Fortune 500 clients in the advertising and market research industries, he has since turned his attention to startups and growing businesses. His company, Clicksharp Marketing, is a full-service digital marketing consultancy, aimed at helping entrepreneurs market themselves effectively on the internet.Author Bio

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Comment on this article Comment on this article
Your Name
Your Email:
Comment Body
Enter Validation Code: Captcha


Got a Question? Ask.

Ask the community a question about this article:

Q&A Powered by:
Powered by Yedda 

Latest Small Business Articles

A New, Greener Xerox
By: John Mahoney | 13/10/2008
The world’s leading document management manufacturer and service operator, Xerox, has begun the transformation process of their printing technology to a new and more green way to do business.

So You Want to Make Money Using Ebay?
By: Boris Tomson | 12/10/2008
EBay Income Possibilities.If you've ever feature an article about eBay, you will have seen the kinds of incomes grouping attain - it isn't unusual to hear of grouping making thousands of dollars per month on eBay.

Ebay Sellers - Secrets to Boosting Your Credibility
By: Boris Tomson | 12/10/2008
It doesn't matter if you run a shop on Main Street of your hometown or have a store on eBay, your reputation as a seller is crucial to your success.

How to Design Your Website to Make Money
By: Debora Kinsler | 11/10/2008
If your current website is not making any money for you, it simply could be the design. There are certain expectations of a website that people expect to see when they surf, such as a certain layout. By going against the "norm", people who visit your site may think there is something wrong with it and immediately click out.

Packaging Boxes Printing
By: sara | 10/10/2008
Boxes are mainly used for packaging of goods and materials. In the dynamic environment, people are often busy in the process of moving houses, apartments and offices. They always plan their move in an organized manner through packaging in boxes.

Is it Time for Your Business to Go Green?
By: KatNels | 10/10/2008
These days, it pays for businesses of all sizes to "go green." Learn how to make your business green no matter how small.

When it Comes to Business Funding, It's not What You Know It's Who You Know
By: Breadstreet.com | 10/10/2008
In times of starting a new business, expanding a business or experiencing a revenue shortfall, entrepreneurs turn to outside funding sources. Find out why some find it challenging to find funding, while others excel at the task.

A Full Service Provider for Your Outsourcing Solutions: Mithros Chemicals India
By: TVG Menon | 10/10/2008
It is now a well-known fact that outsourcing has become an integral part of the agrochemical and pharmaceutical Industry resulting from the pressures of global competition. This especially applies to their R&D activities. Initially, only Building Blocks were being outsourced to third parties but this activity has spanned to the degree where entire research projects are now being outsourced

More from Paul Burani

Paid Search Advertising: the Best Insurance Policy for SEO
By: Paul Burani | 07/02/2008 | SEO
A lot of SEO (search engine optimization) professionals make promises they cannot possibly keep. Here is a way to sniff out a phony guarantee... and what you can do to manage your risk on digital marketing investments.

Promoting a Film Festival for the Long Tail: a Digital Marketing Case Study
By: Paul Burani | 13/01/2008 | Movies
Wired Magazine's Chris Anderson forever changed the internet economy with his invention of the Long Tail concept in 2006. The applications are broad; here's how to use digital media to market and promote a film festival to a Long Tail audience.

Social Networking: a New Generation of Business Development
By: Paul Burani | 05/01/2008 | Social Marketing
The results of a recent nationwide survey indicate that small business owners are behind the curve in adopting social networks on the Internet as a resource for lead generation. But a closer look indicates that this channel meets all their most important marketing criteria.

Article Categories






Give Feedback

Sign up for our email newsletter

Receive updates, enter your email below