Karen Schaefer is owner and writer of http://www.simpleappeal.com which is a home staging site & we provide home">http://www.simpleappeal.com”">home staging classes, flip property, staging services and many more property staging information.
When it comes to preparing a house for sale there is so much more than simply cleaning the floors and de-cluttering the tables. In order to have a successful sale, you need effective home staging. However there is so much more to home staging companies than simply placing a few pretty items. Few people realize that there is a strong connection between successful home staging and effective marketing.
The truth is that artful design and home staging go hand in hand with marketing a home. Because when you successfully stage a home that is exactly what you are doing – marketing. If you want to flip a property quickly and for the highest dollar amount you will need to become a master at what you do. But a master of effective staging and design is also a master of marketing because what is home staging if not really clever marketing?
Just like the top ad executives that work on national name brand accounts, you must master the skill of marketing and stay one step ahead of the trends. Think of yourself as one of these top executives constantly brainstorming and developing fresh and exciting tricks to appeal to increasingly wary consumers. For example, it is your job to know that the smell of vanilla candles in the bedroom and fresh bread baking is a tired and overused concept. You must think of something fresh and exciting to appeal to your target market.
In a slow real estate market, potential buyers are bombarded by dozens of homes for sale every day. Skilful staging and will help you flip your property but only if you can appeal to the emotions of potential buyers. Marketing and home staging is less about making a house look pretty and more about evoking the emotions and feelings in people that allow them to feel a connection to a house. Becoming a master of design and home staging means that you are a master of marketing as well and soon you won’t have any trouble flipping houses for top dollar.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Desperate Home Sellers Turn to Home Staging for a Competitive Edge
- Home Foreclosures, Bank Owned Homes Houses Short sale
- Staging your Charlotte Home
- The Dilemma Between Buying a Brand New Home and a Resale Home
- What if a Home You Stage Fails to Sell?
- New York Home Stager Helps Ailing Home Owner Make Quick Sale
- Does Home Staging Really Sell Homes?
- Staging your Utah Home
Choosing Your Security Devices
By: emilyrobinson01 | 11/12/2009A CCTV camera or security system has almost endless uses for any business, protecting assets, profits and products and thus representing a practical investment which will help to save money and help hold onto employees in the long run.
Business Owners: Are You Neglecting Your Biggest Asset?
By: Eddie Harvey | 10/12/2009If you have a business, whether it is a small business or a large one, you might not be taking advantage of the biggest asset that you can have.
Is Twitter Part Of Your Small Business Marketing Strategy
By: Michael Lemm | 10/12/2009Twitter is well past the fad stage ... and has proven that's it's here to stay. Many small businesses have learned how to leverage this social networking phenomenon to their advantage. Have you?
Can Video / Podcasting Help Market Your Small Business?
By: Michael Lemm | 10/12/2009Using videos in marketing efforts is nothing new really. But it seems small business didn't get the memo. Video marketing can definitely boost your results if applied appropriately.
Why Is Smaller Government Better For Small Business?
By: Michael Lemm | 10/12/2009Less is more in this case. Less government intervention means healthier economic growth and flexibilty for small business. Here's a few "why's" supporting this position.
The Many Uses of CCTV
By: emilyrobinson01 | 10/12/2009Installing a CCTV camera, IP camera or several around your local business is a move that can benefit you, your workers, the public and even the general public and police. By having CCTV installed you not only help to capture criminals by helping the police to identify them, but also to deter them from crime in the first place.
Well Lit, Bright Colors make Dollar Store Sales
By: Bob Hamilton | 10/12/2009One of the opportunities to examine is the initial appearance of the store when shoppers first walk in. Does you store emit a warm yet exciting welcome? Is there just something about that first look that beckons newly arrived shoppers to look at the products in your store? Read on for 5 great ideas to help you create exactly that vision when opening a dollar store.
Checkout Location can Make or Break Dollar Store Sales
By: Bob Hamilton | 10/12/2009If you are starting a dollar store you are likely struggling to determine exactly the right location for your checkout area. On the one hand popular opinion states that placing the cash registers dead center in front of the exit slows theft. On the other hand blindly making this decision sets you up to lose potential dollar store sales and ultimately dollar store profits for your business. With so much at risk this important decision shouldn’t be taken lightly.
‘tis the Season: Staging During the Holidays
By: simpleappeal | 08/10/2008 | Small BusinessIf you are trying to sell your house during a holiday season, you know how stressful it can be. Besides the added stress of preparing for the holidays you have to deal with showings and trying to sell your home.
Destination Database
By: simpleappeal | 08/10/2008 | Small BusinessAre you utilizing your business to its full potential, or is there a hole in your marketing strategy?
Deck the Halls: Staging During the Holidays
By: simpleappeal | 08/10/2008 | Small BusinessIf you are selling a house during the holiday season, you are in luck! This time of the year gives you the perfect opportunity to create some strong pockets of emotions in any home you are staging.
Prepare Your Arsenal
By: simpleappeal | 30/09/2008 | Small BusinessNo one gets involved in the business of real estate thinking that they would like to lose money. Of course not. But if you don’t have an effective marketing plan in place that is exactly what you may be doing.
Skilful Staging = Masterful Marketing
By: simpleappeal | 19/09/2008 | Small BusinessWhen it comes to preparing a house for sale there is so much more than simply cleaning the floors and de-cluttering the tables. In order to have a successful sale, you need effective home staging. However there is so much more to home staging companies than simply placing a few pretty items. Few people realize that there is a strong connection between successful home staging and effective marketing.
Party Hard! Attract Buyers by Throwing a Unique Party Style Open House
By: simpleappeal | 19/09/2008 | Small BusinessEvery real estate agent in the business is guilty of it, and it’s the first thing that you think of when you’re selling a home own your own or flipping a property. The dreaded open house. The problem with this old fashioned idea is that it doesn’t work. Unless your goal is to waste an entire day for the one or two people that might show up, you will not be successful selling a house this way.
The 5 Secret Strategies on How to Sell Your House in a Lousy Real Estate Market –that No One “selling” is Telling
By: simpleappeal | 09/09/2008 | Small BusinessThere are 5 very specific strategies to selling homes in today’s market for every type of house—even every type of exit strategy
Start Clowning Around and Attract Buyers
By: simpleappeal | 09/09/2008 | Small BusinessWhen it comes to selling real estate, most people immediately think of the tried and true MLS system, and the big sign on the front lawn. But when you’re faced with a slowing real estate market, you need to get creative with your real estate marketing, and you need to do it now!