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Tobin Mba Graduate Invents International Product

Author: Jennifer Vacchio Author Ranking Blue | Posted: 18-05-2007 | Comments: 0 | Views: 38 | Rating:  (50) Article Popularity - Green (?) Got a Question? Ask.
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November, 2006—Angie Parlionas was always fond of lip gloss as a child, constantly reapplying it throughout the school day, so she thought, “wouldn’t it be great if the lip gloss could be permanently attached to me?” That was the day YOYO Lip Gloss was born. The lip gloss, made in five different shades, is attached to a retractable reel that clips onto your jeans, making it easily accessible.

The groundwork of her project began with a search to confirm no other similar product was currently on the market. When no exact matches were found, Angie proceeded to build a business plan, based on what she had learned in Professor Larry Boone’s Entrepreneurship class in 2003. This plan helped her to determine profit potential, industry and target consumer information, and growth potential within the US cosmetics industry.

Outlined in her plan, Angie estimated that the female teen, tween and young adult segments, aged 8 to 24, will reach $34 million in 2010 and that this same market accounts for 20% of all US cosmetic sales.


To create the vision of YOYO Lip Gloss, Angie had a designer, and personal friend of hers, create the characters, packaging and brochures of the product. From that point she got online and researched manufacturers around the world and chose three in Zhejiang, China because of their excellent pricing and communication skills. Angie and her mother, who is also an investor in YOYO Lip Gloss, traveled to Guangzhou, China to attend The Canton Fair and to meet her manufacturers of choice.

When Angie first came up with the idea of YOYO Lip Gloss she had no idea how she would find the money to finance her project. That’s when she remembered what she learned about venture capitalist funding in Dr. Boone’s class, and asked her parents, to invest in her invention. Angie was pleasantly surprised, however, by the enthusiasm that so many others showed in her product. Angie says, “I live YOYO Lip Gloss. It is all I think about and there is no doubt in my mind that this product will be profitable.”

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About the Author:

Jennifer Vacchio received her Bachelor of Arts degree in Communications and Journalism at The College of Mount Saint Vincent in 1994.

During her senior year at college, and for the first year after graduation, Jennifer worked as an Assistant Investigator for The Special Commissioner of Investigations for New York City Schools. She went on from there to work in sales at Turner Broadcasting, to writing for a film and television trade publication to becoming a video producer and marketing professional.

Ms. Vacchio first became interested in the sexual exploitation of children after viewing a Dateline special on NBC. She immediately took action and volunteered to travel to West Africa to shoot a documentary about baby rape in two villages in Ghana. The experience furthered her interest in this atrocious “industry” and it was in May of 2005 that Jennifer partnered with Jake Collins and April Martin of Tiny Stars, a volunteer network dedicated to fighting commercial sexual exploitation of children trafficked between U.S. borders and around the world.

Using her writing and marketing skills, Jennifer has written various websites, brochures, and donation letters for organizations dedicated to helping abused children.

Jennifer Vacchio is currently the Communications Manager at The Tobin College of Business at St. John’s University, where she also hopes to pursue a graduate degree in Mental Health Counseling.

For more information about Jennifer Vacchio or Tiny Stars, call (516) 978-4555.

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