Henry Baker helps beauty salon, nail salon and spa owners all over the world attract more clients, get them spending more, returning more often and referring more people. For a FREE report "How to Double Your Salon or Spa Profits in 117 Days or Less -- Even In Recession" head to Magnetic Salons.
Ok…
Sorry for the hypey headline!
Couldn’t resist it.
I’m working away here with the news on in the background and they’ve been showing the front pages of the newspapers…
Some of them are unbelievable. For example:
“Jacko Is Backo”
Referring to one of his last rehearsals .
Back to business…
And this can be a sore topic.
I’m at risk of sounding like a penny pinching neurotic.
PLEASE think very carefully BEFORE you spend any more money on salon equipment.
Are you SURE it is the HIGHEST RETURN place to spend your money?
Where a LOT of salon and spas make mistakes is in spending WAY to much money on the too much of the best salon supplies and salon equipment. Money that could be much better invested in acquiring NEW clients through marketing.
Whether you have the best couches, best lamps, best towels and best hand creams is FAR less important than you might think.
YES, you need to provide outstanding treatments and a great environment to give them BUT here’s something I discovered many years ago.
There’s an old saying “build a better mousetrap and they’ll beat a path to your door”.
It’s wrong!
Very wrong!
It should say “Build a better mousetrap, sit around waiting, then go BROKE!”
You can have the best products, best salon or spa furnishings in the world and still have NO clients!
The two do not go hand in hand.
So, BEFORE you invest another penny in the ‘nice stuff’.
THINK!
You can often acquire a new client for £5 to £10.
What would you rather have?
That new massage chair for £200 OR FOURTY new clients all ready to spend £100 a year with you???
Interesting trade of ha….
Dedicated to your success,
Henry Baker.
Copyright Magnetic Salons Ltd 2009
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