Henry Baker helps beauty salon marketing, nail salon marketing and spa owners all over the world attract more clients, get them spending more, returning more often and referring more people. For a FREE report "How to Double Your Salon or Spa Profits in 117 Days or Less -- Even In Recession" head to Magnetic Salons.
Would you like to get inside the head of your beauticians, your nail techs, your masseurs, in fact any of your staff and KNOW what they're thinking?
Imagine being able to know exactly what their mind is focused on at any one time AND CHANGE IT!
That'd be real cool eh!
You'd be able to like Jedi mind trick and out trick them all day.
If you caught them thinking about a chicken Caesar wrap then you could wave your hand in front of their face and say:
"You do not want a wrap - you want to get on the phone and call your inactive clients".
Just imagine that.
Geez - business would be simple.
I mean, I do have a few Jedi powers (and I'll teach you some some time - they're DANGEROUS in the wrong hands though and I don't know if I can trust you yet) and can use them to change what people think and get them to do stuff.
But I'm Afraid We Live on Planet Earth, not the Death Star
And it's time for a BIG Dose of reality.
In fact facing REALITY and accepting REALITY is a FUNDAMENTAL to you achieving what you want.
Most salon and spa owners (and all business owners) are completely deluded.
They honestly believe that there employees have YOUR and YOUR salon/spas best interest at heart.
They truly believe that they want to come to work and they want to serve your clients.
Well I've got news for you BUDDY!
Codswallop...
In REALITY your salon or spa business, your profits are way, way down the list of what they're thinking about.
Here's a rough guide to what they're really thinking about:
- Will Brad call me tonight.
- Has Jenny posted her holiday pics on Facebook.
- Did Jimmy junior win his sports day.
- How on earth will we pay for our holiday.
- Did Janine really kill Goliath on Eastenders (sorry, don't watch it so made up the names).
- I wonder if I can get home early today.
- What can I sell on eBay tonight.
- What shall I wear out on Saturday.
- Did he really do that with her?
- Why won't my Dad accept my boyfriend.
- Shall we have chicken or pizza for dinner.
- How fast can I get this set of nails done without being told off.
And then somewhere down at about number 17 - YOUR PROFITS...
Now there's a big problem here.
And here's what it is.
Where are your salon profits on YOUR list?
NUMBER 1!!
Ah!
Problem!
Your profits are not that important to your staff.
And even worse in 99% of cases you will not be prepared to accept it.
"My staff are different."
"My staff are really focused."
"My staff are really well trained."
"My staff have incentives to do well."
Sorry...
It's because of this inability to accept you are not that important to your staff that so many employee troubles happen...
The moment you ACCEPT that your profits are not top of the priority list (in fact they're) way down the list then you can embrace it and make plans to DEAL WITH IT.
Hope I haven't scared you...
Doesn't mean your employees are really good, nice and the best around. THAT has NOTHING to do with it...
Best,
Henry.
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