Henry Baker helps beauty">http://www.magneticsalons.com/blog”">beauty salon, nail">http://www.magneticsalons.com/blog”">nail salon and spa owners all over the world attract more clients, get them spending more, returning more often and referring more people. For a FREE report "How to Double Your Salon or Spa Profits in 117 Days or Less -- Even In Recession" head to Magnetic">http://www.magneticsalons.com”">Magnetic Salons.
It’s a long time since I’ve been to McDonalds or Burger King.
Where I’m able to spend all day at home (much of it at our beach hut), I literally have to force myself into a health routine.
I get up at about 5am, work, write for an hour and a half or so then pop on my shorts and T-shirt and walk down to the seafront, into town, to the seafood shop and back along the beach, up the cliff and home.
Takes about 45 mins or so and while I’m walking I plan how else I can help salon and spa owners like you.
And this morning I was hungry…
In fact my mind did wander to a juicy McDonalds sausage and egg McMuffin (if you’re outside the UK that’s probably a ‘biscuit’ to you - odd - our biscuits get dunked in tea).
Anyway, as I pondered McDonalds astonishing ability to turn 16 year old spotty, hormone ridden ‘kids’ into well oiled cogs in a even more astonishing business system I got to thinking about the different things that make them so successful.
And as I so often the case - it’s easy to borrow their ideas and ‘plop’ them into your salon or spa.
So, here’s a little salon marketing secret that can literally double your salon or spa profits overnight.
Have your staff (and yourself if your seeing clients) say the good old line:
“Would You Like Fries With That??”
That one sentence alone is responsible for BILLIONS of pounds in profit.
And I guess that means it’s good enough for you and me…
And excuse me if I’m ‘teaching you to suck eggs’ but we know about this but so salons and spa ACTUALLY do it.
They think that extra £10, £20, £50 or whatever is insignificant in comparison to the original treatment.
WRONG!
VERY WRONG!
That extra little up-sell can DOUBLE or more your profits overnight.
Here’s a simple example to illustrate.
Say you do nail extensions in your salon and a full set of acrylics is £40 (for arguments sake).
What’s the real profit on that set after all your expenses (and you should know this!)?
Let’s say it’s £10 (sounds low but if you’re running at a 25% profit ratio it’s about right).
Now, if you simply add an up-sell for £15 then you’ll create a bunch more profit.
And if that’s a service up-sell then the real profit from that is usually much higher than 25% - more like 75%.
So, you’ve double your profit to £20.
Now, of course not every client will take the up-sell - but a lot will.
PLUS, you can up-sell of 2, 3 even 10 or 20 times the original price - when you know how!
But keep in mind.
“YOU GOTTA ASK!!!!”
If you or your staff do not ask then you will not get.
So here’s today’s lesson.
ASK.
ASK.
ASK.
ASK.
ASK.
ASK.
And ask again!
This is easiest, most profitable piece of salon marketing you can ever do.
Best, Henry.
Copyright Magnetic Salons 2009
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