The artisans of copperreflections.com have been making handmade jewelry and unique gift ideas since 1985. Our designs are silver plated and diamond cut on copper handcrafted jewelry and unique gift ideas. We have seen first hand the up and downs of the handmade jewelry marketplace, from heat waves to tornadoes, and everything in between. Watch for our next article, coming soon! www.copperreflections.com
We have been making handmade copper jewelry and gifts for almost 25 years. We have built our company from the ground up. We started with just a small table on the street, we had a retail store, we have participated in arts and crafts shows in Canada and the United States, exhibited at wholesale jewelry and gift shows and now we are online for the entire world! There is no overnight success in business; you need to build your business step by step on a solid foundation to ensure continued success.
A lot has changed over the years but we still find that the wholesale gift shows are continuing to generate increased sales. Exhibiting at wholesale gift shows is still the best way to get your product noticed. Buyers from all over the country come to the gift shows looking for new products and suppliers. Even if you come away with just sales leads, they are targeted and with a few follow-up calls you will make the sale. You are showing your product to a targeted market that has been established for decades. People go to wholesale gift shows to place orders and see your products first hand. Even the best photos cannot sell your product as well as you can.
Most wholesale buyers still find ordering online intimidating. At wholesale gift shows buyers see the product, touch the product and time and time again they order the product. They feel confident that they will be able to sell your products. The sale becomes more personal in a world that every day becomes more impersonal; there is nothing better than making the sale face to face. Buyers associate your product with you. The relationships that you build at the gift shows will continue for many years. We have found that many of our new customers are referred to us by our existing customers. There is no better compliment.
While online marketing opens the whole world for your wholesale products, it is still very important to have a continued presence at wholesale jewelry and gift shows. The majority of our orders and re-orders come directly from wholesale shows. We continue our online efforts to support our existing customers in Canada and the United States and we are making good progress to attract our targeted market from around the world.
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