Many website owners do not have a programming background, and rely on their programmer or SEO Company for updates on their websites during their SEO campaign. Due to this lack of knowledge they can easily been taken for a ride.
By the time the website owner starts to question why their website has not improved in the search engines they could have fork out thousands of dollars. Here are five quick checks that website owners can use to ensure that their optimization company is doing what they are supposed to be doing.
(1) Firstly before the optimization company begins work on your website, request a baseline ranking report from them. A genuine SE optimizer should offer this in the first place. Request another ranking report 30 days after the onpage optimization of your website has been completed. Compare the 2 reports. There should be an increase in rankings.
(2) Visit www.statbrain.com, enter your URL and make a note of your stats, especially the links. Please note that service is free and it is pretty close – another way for you to find out how many websites are linked to your website is for you to type in link.all "www.yourdomainname.com" -site:" yourdomainname.com ", this will return a result with only websites that are linked to your website, excluding your webpages. Links should increase gradually through the optimization process. Should you notice a drastic increase in links, then there is a good chance that your optimizer is using link farms. Link farms can get your website banned from Google.
(3) Open your website in your browser. Click on view – page source. Copy the contents of file to a word document. This is the source code of your homepage, here will you see your current meta tags. Take note of the following:
Title – This is found near the top of the page under Your page title < title>Your page title< /title>
Keywords – This is found near the top of the page under < meta name="Keywords" content="your keywords">
Description – This is found near the top of the page under < meta name="Description" content="your description">
Once your optimizer has completed the update of your website, view the contents of your homepage under your browser – view – page source, and compare with the original content, changes should have been made to the above meta tags.
(4) Check that your website coding is valid by visiting http://validator.w3.org, your website should pass this test 100% after your website has been optimized.
(5) Sitemaps are vital to any SEO campaign, and your website should have sitemaps created. To ensure that this has been done type in www.yourdomainname.com/sitemap.xml.
Optimization covers many more elements than listed above, but the five listed here are the absolute basics to any optimization campaign, and should any of the above points not be fulfilled by your optimizer then there is a good chance that you are being taken for a ride.
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