Social Media Optimization: How To Analyze Twitter Data

There are a number of marketing tools and resources available online that will allow you to analyze the amount of hype certain keywords are generating for your business through social networks. I am going to discuss some of the tools and resources Offshore SEO companies use to monitor keywords for their clients. Analyzing the keywords from Twitter will help your company benefit from social networks and communities.

Twitter Venn. This tool allows you to compare 2 keywords on Twitter and reveals how many tweets are referring to those keywords. This tool displays the number of tweets each keyword is receiving separately and also when the keywords are overlapping. If your company is building enough brand name awareness it would be a good tool to compare your brand name against your competitor’s brand name. Offshore SEO companies use this tool to see how two brand names compared with each other on Twitter. For example you can analyze how many tweets referred to Domino’s as opposed to Pizza Hut and also see how many tweets referred to both of the pizza fast food brand names.

Twit Arcs. This is a tool that can measure the amount of tweets that have been generated in reference to a particular Twitter id or brand name. Below is a snapshot of the Twit Arcs tool and the list of tweets the brand name “Hersheys” received. If Hershey’s, one of the most popular chocolate manufacturers in the US wanted to see how many consumers and followers were tweeting about them, this would be a tool to analyze exactly that. This is a perfect marketing tool that gathers all the tweets that have referred your company’s brand name and analyze the kind of feedback you have received. When you scroll over each tweet it pops up in a larger font so you can read and assess whether it is positive or negative feedback. The best part about social media optimization, is that through the various social networks such as Facebook and Twitter you can get immediate feedback for products or services you have introduced recently.

Twitter Spectrum. This tool allows you to insert 2 or more keywords and compare the kind of words that are most likely to trigger this keyword in Twitter. Twitter Spectrum can be a useful tool for companies to analyze what words are triggering their keywords of focus.

Twitter Stream Graph. A Twitter Stream Graph shows the keywords on Twitter in relation to a particular term that you have inserted.  The words highly associated with the topic searched are in pink. The actual tweets the term was used in are listed below the stream graph so you can analyze in what relation were certain keywords used. I hope with the Twitter tools I have discussed you can use social networks such as Twitter for your Internet marketing campaign. Offshore SEO companies have the experience and the technical marketing strategies to guide your company and build a distinguished reputation for your business through Social Media Optimization.