UKSoccershop Reviews Customer Feedback

Online football shirt retailer UKSoccershop have conducted a review of their interaction with their customers, leading to the launch of a new blog for the company. After analysing their existing social media campaigns and listening to feedback from their customers, the sports retailer has developed their blog as a two-way communicative platform with their consumers.

The blog itself lists some of it's key features as :

- Guides on selecting correct size / adding shirt printing.

- Information on new product releases and pre-orders

- Details of current sales promotions, including discount codes

- Best Selling Shirts and recommended products

- Help choosing birthday / Christmas / Fathers Day presents

- Q&A section, where we answer your questions about shirts

- “Find a shirt” section, where we will help you track down the shirt you desire

- Competitions, where you can find football shirts

- Design your Own Kit feature

UKSoccershop hope that by embracing social media, it can help keep customers informed more easily of the latest product additions, special offers and promotions – helping their customers keep track of the latest goings on in the football world.

Even more importantly, the customer hope to use their blog as a platform for increasing their interaction with customers.

UKSoccershop aim to use their blog to obtain feedback from consumers on all aspects of their business, including product ranges, pricing strategy, website issues, promotions, customer service, delivery and post-sale issues.

In addition, the interactive nature of the blog allows customers to comment directly on news stories and press releases published by UKSoccershop, providing a vital source of feedback to the company, who intend to use it to improve their customer service and relations.

The company have pledged to regularly update the blog with all the latest happenings in the world of football shirts. In the past, customers have had to wait for new shirts to arrive in stock before getting a glimpse of the new kits. Now, they will be able to obtain sneak previews of the new kits via the blog before they hit the stores, register their interest in buying the new shirt and receive an exclusive discount for doing so. They will then be notified via email when the kit is available to purchase online.

The hope is certainly that the new UKSoccershop blog will get customers interacting with the company in new ways, helping to boost the reputation of the brand and to help UKSoccershop to improve it's services by implementing the ideas and feedback suggested by their customers.