Business Marketing: Where Content is King and Collaboration is Key

<h1>Business Marketing: Where Content is King and Collaboration is Key</h1>Author: <a title="Chris Marentis" href="http://www.articlesbase.com/authors/chris-marentis/276688.htm">Chris Marentis</a> Business marketing using social media networking places companies at a distinct advantage over competition. How’s that? Well, this marketing approach wastes no time and money in getting right to the heart of what customers want. Answers to questions they have in places like blogs, forums, search engines and product review sites. Yes, you read right. Free marketing by answering the questions your target customers have in the places they like to hang out in online. They are discussing and commenting on their problems and possible solutions in niche communities all over the web.  You have an incredible opportunity to be the company or person that is there when they need you most. Where Content is King … The win-win marketing connection is—real-life focus group activity on a massive global scale that reveals highly targeted information consumers are looking for. The goal is to become the trusted source of information.  This is much more powerful than advertising. The key is to determine what SEO keywords and phrases to use for your blog posts, articles, videos and other media you distribute in these social community sites.   Remember, too, that your title is marketing fodder. Make it snappy, memorable and concise. Lots more tips in <a href="http://www.surefiresocial.com" target="_blank" title="SUREFIRE SOCIAL for Small Business">SUREFIRE SOCIAL for Small Business</a>. Next, determine how to write your articles so they answer issues people are looking to solve and also satisfy shopping needs they’re trying to fill. … and Collaboration is Key Here’s how you hang out, Internet-style:   <ul> <li>Join social-site sub-groups that reflect your interests</li> <li>Chime in with good ideas, comment with your opinion, provide a sound analysis of the problem situation or simply organize disparate info so it becomes coherent by providing a context for further discussion by group members</li> <li>Or, ask outright, “Who’s doing social marketing? I am, and I’m looking to interview anyone who’s interested for my blog.”</li> </ul> I tried out my strategy. Lo and behold, Michael Licamele, VP Marketing for TotalMortgage.com responded. We got to chatting. The upshot? We’re going to team up and write a book on how social media is a great business marketing tool for real estate! My partnering with Michael underscores an important cog in online marketing—collaboration is key. Collaboration makes it all work out in a highly targeted and interconnected global arena. Why? Because generating business leads is all about building good relationships. There’s lots more business marketing tools for starting an online marketing company. You never know what you’ll discover, until you start trying different tactics. BIO: Chris Marentis is founder & CEO of GenNext Media, LLC and author of <a href="http://www.surefiresocial.com" target="_blank" title="Surefire Social">Surefire Social</a> DIY Guide to Social Media Marketing Success.About the Author: Chris Marentis is the Founder and CEO of GenNext Media LLC, a revolutionary information services and interactive media and marketing company. His corporate mission is to create authoritative new media brands to build market share for partners and his own properties, through innovative customer acquisition and monetization strategies.Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/social-marketing-articles/business-marketing-where-content-is-king-and-collaboration-is-key-1419954.html" title="Business Marketing: Where Content is King and Collaboration is Key">Business Marketing: Where Content is King and Collaboration is Key</a>

Business marketing using social media networking places companies at a distinct advantage over competition. How’s that? Well, this marketing approach wastes no time and money in getting right to the heart of what customers want. Answers to questions they have in places like blogs, forums, search engines and product review sites.

Yes, you read right. Free marketing by answering the questions your target customers have in the places they like to hang out in online. They are discussing and commenting on their problems and possible solutions in niche communities all over the web. You have an incredible opportunity to be the company or person that is there when they need you most.

Where Content is King …

The win-win marketing connection is—real-life focus group activity on a massive global scale that reveals highly targeted information consumers are looking for. The goal is to become the trusted source of information. This is much more powerful than advertising.

The key is to determine what SEO keywords and phrases to use for your blog posts, articles, videos and other media you distribute in these social community sites.

Remember, too, that your title is marketing fodder. Make it snappy, memorable and concise. Lots more tips in SUREFIRE SOCIAL for Small Business.

Next, determine how to write your articles so they answer issues people are looking to solve and also satisfy shopping needs they’re trying to fill.

… and Collaboration is Key

Here’s how you hang out, Internet-style:

Join social-site sub-groups that reflect your interests
Chime in with good ideas, comment with your opinion, provide a sound analysis of the problem situation or simply organize disparate info so it becomes coherent by providing a context for further discussion by group members
Or, ask outright, “Who’s doing social marketing? I am, and I’m looking to interview anyone who’s interested for my blog.”

I tried out my strategy. Lo and behold, Michael Licamele, VP Marketing for TotalMortgage.com responded. We got to chatting. The upshot? We’re going to team up and write a book on how social media is a great business marketing tool for real estate!

My partnering with Michael underscores an important cog in online marketing—collaboration is key. Collaboration makes it all work out in a highly targeted and interconnected global arena. Why? Because generating business leads is all about building good relationships.

There’s lots more business marketing tools for starting an online marketing company. You never know what you’ll discover, until you start trying different tactics.

BIO: Chris Marentis is founder & CEO of GenNext Media, LLC and author of Surefire Social DIY Guide to Social Media Marketing Success.

Chris Marentis is the Founder and CEO of GenNext Media LLC, a revolutionary information services and interactive media and marketing company. His corporate mission is to create authoritative new media brands to build market share for partners and his own properties, through innovative customer acquisition and monetization strategies.

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