Construction Leads: “Competitive Spying” Puts You Ahead of Competition!

Hey, competition is where it’s at in getting ahead with construction leads. To play this game well, it’s fun to spy on competition—legitimately, of course. You’ll be ahead of the pack with this total social media marketing resource.

“Leads are the lifeblood of contractors,” notes Scott Siegal, president of Certified Contractors Network, America’s #1 independent contractor network. Scott ought to know; he’s a roofing contractor.

The strategy is simple—you spend time checking out competition. First, see what’s working for them. Second, duplicate what works, but adapt to reflect your own unique style, presentation and local needs.

There’s lots more tips on how to implement this strategy in SUREFIRE SOCIAL for Contractors. 

For example, general contractor marketing can cut a wide swath in identifying what homeowner pains are from SEO keyword research. Then, you selectively write articles offering cost-effective and common sense solutions that endear you to homeowners on a tight budget.

When members of your social media groups identify with, and leap at your money-saving suggestions, you bet they’ll send your solutions along to their friends, who’ll keep the ball rolling by sending your article on to even more friends and family. Before you know it, you’ve built up a cache of “followers” eager to tap into your expertise—resulting in your “leader” status.

Homeowners typically prefer to embark on home improvement projects according to maintenance and budget needs. Therefore, a contractor who keeps in touch and builds an ongoing relationship with prospects generates lifelong leads that can only deepen and enrich over time.

In marketing, it’s called branding. This is where you keep communicating your expertise and consistently deliver quality services that make you stand out. 

Today, you can perpetually brand your image for free. For example, Facebook Business Pages allows you to announce your contractor expertise on one page, a special home event on another, or a 24-hour sales promotion on another free page, in addition to your main profile. 

All you have to keep the ball rolling is send these pages on to your group friends and followers—to link them on to your website—for 24/7 selling. BTW, Facebook is up to 300 million members, as reported in the Washington Post on October 15, 2009.

That’s how valuable it is to get started on social media marketing to generate ongoing, qualified leads that last a lifetime—based on authentic, relationship building with prospects—and a contracting marketing strategy that’s also low cost. 

BIO: Chris Marentis is founder & CEO of GenNext Media, LLC Surefire Social DIY Guide to Social Media Marketing Success. Scott Siegal is president of Certified Contractors Network (CCN) and a roofing contractor.