Chris Marentis is founder & CEO of GenNext Media, LLC and author of Surefire Social Contractor Edition, DIY Guide to Social Media Marketing Success. Scott Siegal is president of Certified Contractors Network (CCN) and a roofing contractor.
With more than 200 million blogs chattering away attracting readers 24/7 to glean tips and helpful info, you bet this is a great social media marketing strategy for contractors who use construction website templates to jumpstart their lead generation strategy.
Web 2.0 technology has made such quantum leaps that anyone who doesn’t know computer code can now start their own weblog (a contraction of “website” and “blog” which originated 10 years ago when passionate writers shared their views and opinions online by blogging). Costs are minimal, to say the least, when you don’t need to hire expensive web programmers and graphic designers.
You may have heard of WordPress and TypePad, two of the more popular blog hosting services. Today, you can set up a highly affordable WordPress weblog for a few hundred dollars. Just compare this to Web 1.0’s static and traditional websites that require over $10,000 to get started.
Once your construction website design is up and running, start blogging on how your services have the edge over competition within your specialty. Make sure you’re not selling at this point.
Remember, it’s better for your articles to offer helpful advice on pain points that homeowners face. This will position you as an expert offering workable solutions, and an authoritative resource they can count on. Your article will of course have a link and email to your main website—where you’ll list your services and products.
Blogging is simply writing articles—like I’m doing writing this article. The key here is to write SEO (Search Engine Optimized) blog posts. This way, search engine spiders can locate and index your pieces.
Once you’re satisfied with the draft you’ve authored, you publish it officially on your weblog. (Yes, this also makes you both an Internet author and a publisher. If you’ve always wanted to write your heart out and share your contractor expertise, right here is the opportunity!)
Your article will be “pinged” to search engine spiders to add to the vast universe of article archives. And, the more often you publish an article, the more hits you get with search spiders to increase your ranking. Some even “ping” short pieces and recommend other people’s articles 2-3 times daily— a surefire way to get noticed quickly.
While it may sound daunting to get up to speed, you can jumpstart your social media marketing with a construction website design by clicking SUREFIRE SOCIAL for Contractors, which has a complimentary resource on getting started.
SEO articles that are useful and offer good advice will gain you free Internet publicity and recognition—while showing off your contracting marketing expertise in towering above competition!
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