Mossop is a professional internet marketer and successful home-based business owner. Need Help Generating Home-Based Business Leads? Check out Matt’s Popular Blog to see how he can help you generate leads for your home-based business => MossopBlog.com
Gorilla Marketing Tactics Part Four - Writing
There are tons of ways for you to generate free traffic for yourself through various forms of writing. If you absolutely hate writing, then video marketing would probably be a better idea for you (see Gorilla Marketing Tactics Part Three), or, you can pay people to write for you.
Whether you hate writing or not, you should at a minimum have a blog. Your blog will serve to establish you as an actual living person, as well as link all your other marketing efforts together. You should be posting your articles and press releases on your blog (more about writing articles and press releases in a future edition of Gorilla Marketing Tactics), as well as posting links to your Facebook, Myspace, Twitter and Youtube pages (see my other Gorilla Marketing Tactics articles for more info on these). Again if you really hate this sort of thing, you can pay someone to do it for you (Platinum 7 with CarbonCopyPRO offers tons of great services), but some short blog posts shouldn’t be too much effort. You should have a page on your blog stating who you are and why you’re blogging (generally in an About Me section). If you’re trying to promote your business, you do not want to blatantly try to sell or push your business to people. Try to put personal information about yourself in your About Me section. Ad pictures and/or video and let people see that you’re a real person.
Most of my articles are geared towards people in the internet marketing, or work-at-home business. If that’s the case with you, a great way to gain followers and get people interested in what you do is to post unbiased marketing advice on your blog. You don’t want to blog about “I’m with so and so... they’re the greatest company out there because...”. This will just turn people off. Blog about the lessons you learned in setting up your own at-home business, blog about marketing methods that have worked for you, etc. If you’re just getting started, you may think you don’t have anything to write about, but the company you’re with (if they’re a good company) should provide you with lots of information on how to market. You can simply write an article about one of these methods, how it has or hasn’t worked for you, and how to do it properly. If you give solid unbiased advice, people will trust you and may wonder what it is exactly that you do that you give such great advice. Clicks to your landing page will come (provide a link at the end of each blog post, or simply on the side of your blog), and with enough clicks you’ll get people who will sign up with you. See an example of my blog at mossopblog.com.
Also always remember to do good keyword research, because otherwise it will be tough to get hits on your blog.
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