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Gorilla Marketing Tactics Part Two
Gorilla Marketing Tactics Part Two will cover marketing through social networks. All of them are free to sign up with, and can be useful to gain business prospects.
I’m sure 99% of the people out there have heard of Facebook and Myspace... well these are two of the main tools you can use as part of your social networking. If you already have a Facebook or MySpace profile, create a new one for your networking purposes. When you’re creating your profiles, you do NOT want it to look like a sales pitch, this is just going to turn people off. You don’t want it to look like you’re selling someone. Make your page as personal as possible... put up pictures and videos of yourself, participate in discussion groups etc. Essentially do what you would normally do on your regular Facebook or Myspace pages. You will however have a small “About Me” section which will let people know who you are and what you do for a living (I’m assuming most of you reading this are in the business of internet marketing), and also include your contact information for people who may be interested in joining you. People will be much more inclined to join you if they see that you’re a real person with real interests, and not just someone who’s trying to sell them something.
The difference between your networking profiles and your regular profiles is that you’re only (or mainly at least) going to be adding business prospects as your friends. Join internet marketing groups, business groups etc, and add whoever you like to your friends list. Again, do not try to sell people. Write a short message saying you’re just looking to network with similar-minded people. So far I’ve found that most people are very friendly and definitely interested. One problem with this is that people in these groups are generally looking to do the same thing as you, i.e. get people to join their business. I’ve added a few people who then just sent me a message telling me to buy something or go to their site, which never works. Read the discussion board in the groups and chime in with something useful when you have something to say... it’s always good to build your credibility. I also add people from groups from other interests I have, i.e. movies, music etc. These people may never have heard of what you do, or may be intrigued by what you do and may want to join you. Let them read your page for themselves though and contact you about joining, do not contact them about wanting them to join you. Facebook and MySpace are only two social networking sites that you can use (probably the two largest). There are others out there that you can join and do the same thing.
If you have a blog or use twitter, link those to your profiles. Definitely get on Twitter if you don’t already have an account. It’s newer than MySpace and Facebook and is becoming quite popular. Twitter is a “micro-blogging” site. You write “tweets” which just update people on what you’re doing or what you find interesting etc. You “follow” people on twitter to see their updates, or people follow you. If you have a blog, this is a great way for people to see your blog updates (you can also link twitter to your normal blog). If you link twitter to Facebook, Facebook will post updates of your Twitter posts. Twitter is also a great way to get people to see what you do and get them onto your site.
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